How it started

Fiji Sun - - NATION - Ravi­nesh Lal. In­side Ravi­nesh Lal’s cloth­ing store, Brands on Trends. Edited by Ranoba Baoa

At the young age of 19, the now 39-year-old was a pri­mary school teacher.

He taught mostly around Rakiraki for 10 years be­fore de­cid­ing to change his ca­reer.

He ran the IT shop for 10 years un­til it’s un­for­tu­nate demise where, he said, he lost about $30,000 in busi­ness.

“The worst thing is that I was not in­sured,” he said. “I was hunt­ing for other in­vest­ment ideas, though the worst time to start a busi­ness I had to think fast.

“There was an op­por­tu­nity to take over a cloth­ing store, af­ter think­ing long and hard I gave it a go.”

Al­most two months now and he is now owner of the cloth­ing store, Brands on Trends, in Rakiraki. Mr Lal em­ploys two staff who were for­mer em­ploy­ees of a renowned cloth­ing store he took over. “Some may say I was for­tu­nate to have what I have to­day. Not one sin­gle thing I have owned has been from luck,” he said.

“A few good friends of mine gen­er­ously helped me fund this new ven­ture.”

The $25,000 startup has been do­ing well de­spite the chal­lenges posed by the COVID-19 pandemic.

The shop started with only chil­dren’s and women’s cloth­ing and now has men’s cloth­ing too.

It is lo­cated in the mid­dle of

Rakiraki

Town where the old Chands Cloth­ing was lo­cated.

He added he hoped to ex­pand his brand as well as re­vive his IT com­pany as his busi­ness grows

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