New TaveNiu Vir­gin Co­conut Oil on the Shelf

Fiji Sun - - BUSINESS - MARAIA VULA Feed­back: maraia.vula@fi­jisun.com.fj

Peter Kjaer and Lil­ian Ek­bom of Pa­cific Pro­duce PTE Ltd from Tave­uni made a suc­cess­ful deal with Ex­tra Su­per­mar­ket to have their new prod­uct – TaveNiu Vir­gin Co­conut oil on the shelf.

Ex­tra Su­per­mar­ket

The man­ag­ing direc­tor of Ex­tra Su­per­mar­ket, Kav­ishay Ab­hi­mannu added that sup­port­ing lo­cals and Fi­jian made prod­ucts is key with a va­ri­ety of healthy choices for the con­sumers.

In­vest­ment Fiji as­sisted the busi­ness to con­nect with the su­per­mar­ket and on ap­proval process for busi­ness fa­cil­i­ta­tion.

Pa­cific Pro­duce Pte Ltd

When Pa­cific Pro­duce Pte Ltd bought the Vu­ni­vasa Estate on Tave­uni in May 1988, the co­conuts were planted all the way down to the coast of the Tas­man Straight run­ning be­tween Tave­uni and

Qamea Is­land.

The emer­gence of Vir­gin Co­conut Oil (VCO) and the grow­ing in­ter­na­tional ex­port of VCO changed the sit­u­a­tion.

New co­conuts - pi­lot plot

In 2016, the Dan­ish cou­ple planted the first 15 acres of new co­conuts as a pi­lot plot and through­out 2019 and 2020 a full 600 acres of co­conuts have been planted.

Mar­ket

The premium prod­uct is be­ing mar­keted as a cook­ing oil with Or­ganic Cer­ti­fi­ca­tion for Fiji, Aus­tralia and USA.

.

From left: In­vest­ment Fiji man­ager re­gional de­vel­op­ment Lisala Dyer, Ex­tra Su­per­mar­ket man­ag­ing direc­tor Kav­ishay Ab­hi­mannu and Lil­ian Ek­bom of Pa­cific Pro­duce PTE Ltd

Pa­cific Pro­duce PTE Ltd new prod­uct TaveNiu vir­gin co­conut oil

Newspapers in English

Newspapers from Fiji

© PressReader. All rights reserved.