PACIFIC TOURISM ORGANISATION APPOINTS NEW MARKETING MANAGER
The Pacific Tourism Organisation (SPTO) has appointed Zaheer Hassan as the organisation’s new Marketing Manager.
Having previously worked as the group marketing manager for R.C Manubhai group of companies, Mr Hassan has a wealth of experience in digital marketing and public relations and has worked for a number of prominent local organisations like Vinod Patel and Company, Digicel Fiji and the University of Fiji. In announcing the appointment, Pacific
Tourism Organisation
(SPTO) chief executive officer Christopher Cocker, acknowledged the strategic importance of the role as SPTO prepares to adapt to the demands presented by the COVID-19 pandemic. “Discussions surrounding the digital transformation of SPTO have been underway for some time now and COVID-19 has definitely emphasised the need to prioritise that process”, he said.
“With that in mind,
Zaheer’s recruitment came a critical time for the organisation as we sought the necessary skills and experience to reinvigorate SPTO’s marketing strategies to ensure that we remain a fit for purpose organisation, ready to strengthen the recovery efforts of our members and the Pacific tourism industry as a whole post COVID-19”.
Zaheer holds a Bachelor of Business (Information Systems) from Central Queensland University and a Master of Business Administration from the University of the South Pacific.