Overwhelming response to online Local Tourism Demand Survey

Local tourism operators now have access to credible and timely information to help better package their products for the domestic tourism market in the new year, thanks to the overwhelming response and insights gathered through Fiji’s first Local Tourism Demand Survey.

Over 10,000 people participated in the online local tourism survey last month, which was organised by the Fiji Hotel and Tourism Association (FHTA) and Australia’s Market Development Facility (MDF), in partnership with Tourism Fiji and the Ministry of Commerce, Trade, Tourism and Transport.

“We are grateful to everyone who took the time to participate in our short, but critical survey.

For the first time we now have access to significant data and analysis on the local tourism market in Fiji, said FHTA Chief Executive Officer, Fantasha Lockington.

“The survey results will support tourism operators in the country to refine their pricing and marketing strategies going forward to better understand and grow their local tourism numbers, especially now while borders are still closed and the ability to take an international holiday has been curtailed” she adds.

The online survey gathered important information on different market segments, accommodation budgets, typical length of stay, preferred local destinations and preferred activities by local tourists.

“In the coming weeks, face-toface interviews will be carried out to deepen the analysis and a final report will be compiled and made available to our tourism operators and the general public.”

“Webinars will also be taking place to discuss the survey findings and assist with developing strategies for increasing tourism business post-COVID-19,” said Ms. Lockington.

Meanwhile, the 10 winners, randomly drawn from the list of over ten thousand participants in the local tourism survey, also received their prizes this week.

The competition served as an incentive to encourage participation in the online local tourism survey.

Each winner received a onenight stay in a beachfront bure at the Outrigger Fiji Beach Resort. Source: Fiji Hotel and Tourism Association