Programme to offer formal qualifications for students
Fiji National University’s Bachelor of Commerce in Management and Marketing aims to offer local students a formal qualification in Marketing and Management.
The programme focuses on the increasingly important role of marketing as the major source of organisational revenues and as a key contributor to organisational performance.
Students will be exposed to the broad and dynamic field of marketing, providing knowledge which is critical to graduate capability in marketing roles in contemporary and emergent organisations
Marketing and management is a challenging but rewarding field that offers many great career opportunities in areas such as public relations, product and brand management, and export and international marketing.
These programme have been passed through the Industry Advisory Committee (IAC) and they have strongly recommended that the programmable accepted for offer.
Management and Marketing programme helps to prepare students for a career in any of the diverse fields of management in the industry, commerce, not-for-profit, and government organisations.
The programme also focuses on the increasingly important role of Management, being one of the major sources of organisational revenues, and a key contributor to organisational performance.
Students will be exposed to the broad and dynamic field of management, providing knowledge which is critical in capacity building to graduates in management roles, both in contemporary and emergent organisations.
Managing an organisation in the broader context of an increasingly global economy presents many challenges.
Thus, Bachelor of Commerce in Management and Marketing aims to help students understand important management concepts and theories, covering the basic management functions and other important issues.
With a combination of tutorial and lectures, the programmes provides a comprehensive and integrated introduction to the process of management in both functional and behavioral aspects.
Students will be able to learn how companies meet the challenges of today’s dynamic business environment and compete successfully in the global market.
Particular emphasis is placed on the management process, its dynamic nature and its key elements of planning, organising, leading and controlling.
One of the key topics in this course is understanding consumer’s behavior.
Syllables
Consumer’s behavior is the study of exchange processes involved in acquiring, consuming, and disposing of goods, services, experiences, and ideas.
It incorporates theories and concepts from all of the behavioral sciences such as cognitive, experimental, social psychology, sociology, anthropology and economics.
This course covers the factors that influence the product/service choices of consumers.
Likewise, the sort of attitudes the consumer possesses or forming during the time that you own a product, and how does that attitude or feelings influence or effect on the future purchases.
Furthermore, the course aims to develop students’ skills and knowledge and to gain a detailed understanding of vital Consumer Behavior (CB) concepts in both theory and empirical research.
Students will be exposed to examine how to practically apply their knowledge to real - world strategic marketing management decision making.
Students will also explore the concepts of meeting consumers’ needs and wants so that they become good researcher and marketer.
This course has been designed for students who would like to start a career in marketing.