Fijian Spice Company Penetrates Further into Market by Launching Organic Products
Zonah United is a 100 per cent Fijian-owned Rural Women Empowerment Intergrated Agriculture Spice Manufacturing Company officially launched what it says is a premium Fijian brand Zorganic.
This is because its products have are locally grown Fijian spices.
General manager Naheeda Maqbool emphasised towards helping advocate premium Fijian export products to be available locally in supermarkets so that together it can help support the rural farming community.
This is also in line with the go local and support Fijian made products.
In a release, the company said it was thankful for the great initiative in capacity building and collaborative support. This is through Investment Fiji and the Ministry of Commerce, Trade, Tourism and Transport for the Fijian Made License.
Zonah United was established in 2012 from humble beginning to becoming one of the leading producer, processor and manufacturer of spices and value-added spice products in Fiji.
“Having strong business ethics based on integrity, loyalty, trust with commitment to quality and maintaining a high standard has led to our success,” said Ms Maqbool.
PRODUCTS
There are three main products being offered to the local market:
■ Ginger Ground,
■ Cinnamon Powder and
■ Tumeric Powder
They all come in 100grams per glass bottle.
■The focus is to support, empower and create employment opportunities.
■Our marginalised rural women are single mothers and youths from broken families and small rural farmers.
“The support helps them to generate consistent income to improve their standard of living, putting
smiles on faces of their children.
“It maintains a high standard in our production process having complete traceability throughout the entire supply chain.
“To this commitment to breed intergrity ensures that our spice products are of the highest quality where our plants have value-added packing capabilities to provide modern retail ready products for all markets that is local and over
seas markets.
“While we endeavours to penetrate into the Fiji market, its aim is to also get into the overseas market where Investment Fiji is assisting us in this process.”
With each purchase together, it says it can support the rural farming community and the team from Zonah United, acknowledges support.