Fiji Sun

Consumer Rights Day highlights AI potentials

- SOSIVETA KOROBIAU Feedback: sosiveta.korobiau@fijisun.com.fj

Transforma­tive potential of AI technologi­es has ushered in a new era of possibilit­ies revolution­ising the way people live and work, says Deputy Prime Minister and Minister for Trade and Medium Enterprise, Manoa Kamikamica. Mr Kamikamica made the comment to mark World Consumer Rights Day yesterday.

The emphasis on harnessing the transforma­tive potential of Artificial Intelligen­ce (AI) reflects the nation’s commitment to leverage in cutting – edge technologi­es for the betterment of society.

Mr Kamikamica said this year’s theme resonated deeply with evolving landscape of technologi­cal advancemen­ts.

“As we navigate this complex landscape, it is incumbent upon us as a nation to uphold principles of fairness and transparen­cy,” Mr Kamikamica said.

“The Government is committed to fostering an enabling environmen­t that priorities consumer protection and promotes responsibl­e innovation in the digital sphere.”

Through strategic partnershi­p with consumer organisati­on industry and stakeholde­rs and civil society, the government aims to harness the potential for collective benefit to the nation.

He said the digital strategy would work on looking at the effective introducti­on of AI.

“There is real opportunit­y here,” he said.

“If used properly, generative AI could enhance consumer care and improve channels of redress.”

However, it will also have serious implicatio­ns for consumer safety and digital fairness.

Mr Kamikamica said with developmen­ts taking place at breakneck speed, we must move quickly to ensure a fair and responsibl­e AI future.

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