Steady growth in business
THE newly opened Fresh Choice Supermarket in Lautoka offers a premium shopping environment to shoppers of all walks of life.
P Meghji Group general manager Eremasi Matanatabu said since they opened they had seen a steady growth in their business and interest shown by the public in Fiji.
Mr Matanatabu said Fresh Choice employs 85 staff members in its three supermarkets and 10 staff members at their head office in Lautoka.
“We want to offer a shopping experience that is different from what any other supermarket offers in Fiji,” he said.
“The experience includes a premium shopping environment in an airconditioned supermarket with quality products at a competitive price.
“Our supermarket has an in-house butcher’s shop with a fully equipped coffee shop and bakery.”
Mr Matanatabu said the P Meghji group drew from all its resources to deliver their premium supermarket in Lautoka.
“P Meghji Company Ltd providing the building and floor space, PM Construction carrying out all the construction and general fit-out and P Meghji Trading Ltd providing high-quality products for our customers.”
At Fresh Choice, he says they always make sure customers get the best and quality service.
“The importance of friendly, helpful staff cannot be overemphasised.
“This is a customer service differentiation which our instore experience that we want to offer our customers at Fresh Choice.
“Getting pricing right is still job number one – but when it comes to attracting and keeping customers, pricing must be understood in context.
“Price has much greater importance to customers when there are significant price differences, when there’s little difference, we believe that we will offer a shopping experience that is second to none in Fiji,” Mr Matanatabu said.
While there are plans to open a new Fresh Choice Supermarket in the third quarter of this year, he said they would move the Nasese liquor shop to a new location at the end of May and opening a new liquor shop in Tamavua in June.
“We will be revealing the location soon,” Mr Matanatabu said.
Here are some features of the newly opened Fresh Choice Supermarket in Lautoka
Customers want to navigate the store quickly, find what they’re looking for, and get out without having to wait in a long checkout line.
It’s not possible to shrink the store, but we would like to use technology to help our customers more quickly find what they’re looking for.
Once our customers know that our store stocks a given product, they expect to find it on the shelf.
There’s always interaction with staff, even if it’s just at the checkout.
We know that customers appreciate it when staff is welcoming and helpful. We strive to take care of our employees so they will take good care of our customers.
We understand that our customers will have their own special food needs and reach out to our suppliers to make available these special needs.
One thing shoppers really enjoy about food shopping is discovering new products that they may want to try. We will find ways to showcase these new items that improves our Customers shopping experience.