World Cup ambassador says sponsorship would be ‘disempowering’ for women

MELBOURNE - Former New Zealand international Maia Jackman said Saudi sponsorship of the Women’s World Cup would be in “complete opposition” to female empowerment and set back her work as an ambassador for the tournament.

Australia and New Zealand, co-hosts of this year’s World Cup, wrote to global soccer governing body FIFA on Wednesday seeking urgent clarification after the Guardian reported Visit Saudi will be named as a major sponsor of the tournament.

Jackman, one of FIFA’s “Beyond Greatness Champions”, a team of women promoting the World Cup, said accepting Saudi sponsorship would be a “disempowering message” for women.

“FIFA have so much power to change the world for females and this kind of comes out,” she told New Zealand news website Stuff.

“If (the Saudi sponsorship) goes to fruition, it would affect how people see the sport.

“It’s hard when we’re trying so hard to push things forward.”

FIFA and Visit Saudi have declined to comment on sponsorship of the World Cup but the prospect of a commercial tie-up has triggered outrage in the host countries.

Kate Gill, co-chair of players union Professional Footballers Australia, complained that players were not consulted on FIFA’s commercial decisions and the governing body was not meeting human rights commitments.

“Unfortunately, FIFA has consistently shown that they lack the willingness to meet their own stated commitments and this has eroded football’s ability to be a genuine force for good,” the former Australia striker said in comments published by Sydney Morning Herald.