Kava company extends deal

FIJI Rugby has extended its partnership with a medicinal kava health and wellness company.

Australia-based Fiji Kava has renewed its partnership with Fiji Rugby for an additional three years.

The company has been the exclusive kava supplier for Fiji’s national rugby teams and grassroots community.

This extended partnership will continue to provide Fiji Rugby with access to a reliable and premium supply of Fiji Kava’s distinctive noble kava varieties, which are specifically formulated to aid in physical and mental recovery.

Fiji Rugby marketing general manager expressed enthusiasm about the partnership extension, emphasising the vital role the collaboration has played in providing Fiji’s national rugby teams and grassroots community with a dependable source of premium kava.

“We are thrilled to announce the extension of our partnership with Fiji Kava for another three years. We are not only enhancing the well-being of our athletes but also contributing to the growth and prosperity of local communities involved in the cultivation of this culturally significant plant,” said Pratap.

Fiji Kava founder and exclusive director Zane Yoshida also conveyed excitement in supporting Fiji Rugby. He highlighted the successful campaign of Flying Fijians at the recent Rugby World Cup and the upcoming aspirations of the Fiji 7s teams for the Olympic Games.

“This partnership connects our farmers with their national sporting heroes and ensures that they receive the highest quality noble kava in Fiji. Rugby and kava are both intertwined in our DNA, and we are delighted to announce that Fiji Kava and Taki Mai will remain as the official kava of our men and women’s national teams,” he added.