Partnership to expand distribution of cosmetic products
BOLD and Beautiful Cosmetics PTE Ltd has teamed up with Island Pharmacy for the distribution of its popular cosmetic products.
The collaboration marks a significant milestone for both companies, enhancing accessibility and convenience for customers across Fiji.
Bold and Beautiful Cosmetics director Shanal Shivan described the partnership as “truly exciting for us, and we are grateful to Island Pharmacy for this opportunity”.
“As a brand, we are experiencing rapid growth, and our goal is to make Bold and Beautiful Cosmetics accessible to every town and city in Fiji,” Mr Shivan said.
“Island Pharmacy, with its seven outlets strategically located throughout Fiji, is thrilled to align with Bold and Beautiful Cosmetics.”
Under the partnership, Bold and Beautiful Cosmetics will be featured in all seven outlets of Island Pharmacy, offering customers an extensive range of beauty products.
The first phase of the venture saw the products being introduced at Island Pharmacy Nakasi branch in November, 2023 and Island Pharmacy outlet in Nadi in December, with the newest location being the Island Pharmacy outlet at Mid-City complex in Suva.
Island Pharmacy Group and pharmatec wholesale general manager Seru Ledua welcomed Bold and Beautiful Cosmetics into the pharmacy’s family of premium brands.
“This partnership reflects our commitment to offering our customers the best beauty and cosmetic products available in the market,” Mr Ledua said.
Bold and Beautiful Cosmetics is located at the Sports City Complex, Laucala Bay, Suva, and the brand has plans for further expansion in several other destinations in the coming months.