Fiji Rugby scores Fiji Gold support
A TWO-YEAR sponsorship between the Fiji Rugby Union and an beverage manufacturer marks the beginning of a collaborative journey to unlock Fiji rugby’s potential and celebrate the nation’s enduring love of the sport.
Under the agreement with Paradise Beverages, Fiji Gold beer will be the official beer for Fiji Rugby.
Fiji Rugby special administrator Simione Valenitobua expressed his enthusiasm for the renewed partnership.
“We are thrilled to continue our partnership with Paradise Beverage, a company that shares our passion for rugby and our dedication to making a positive impact in our communities through the sport,” said Valenitobua.
Paradise Beverages, renowned for its iconic brands and steadfast dedication to quality, has long been a valued supporter of Fiji Rugby.
Through this partnership, Paradise Beverages affirms its commitment to supporting rugby at all levels, from grassroots to the national stage.
Paradise Beverages general manager Mike Spencer underlined the cultural significance of rugby and beer in Fiji.
“Rugby is woven into the fabric of Fijian life, and this sponsorship cements our commitment to supporting the sport at all levels and amplifying Fiji’s presence on the global stage,” he said.
“As part of the collaboration, Fiji Gold assumes the prestigious role of Official Beer of Fiji Rugby, aligning perfectly with the nation’s sporting heritage.
“With the shared ethos of ‘Share your golden moments with Fiji Gold,’ this partnership not only celebrates sporting triumphs but also promotes unity and camaraderie among fans nationwide.”
The signing of the partnership was held at Paradise Beverages head office in Walu Bay yesterday.