The Fiji Times

How Does Deepfake Technology Work?

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Imagine you have a pile of clay. You can mold it, shape it, and even add details to make it look like anything you want. Deepfakes are kind of like that, but instead of clay, they use artificial intelligen­ce (AI) to manipulate images and videos to make them look real, even if they're not. Here's a simplified breakdown of how it works:

1. TRAINING THE AI:

First, you need a lot of pictures or videos of the person you want to create a deepfake of. Think of it like giving the AI a bunch of different examples of that person's face and expression­s. The AI, which is usually a type of machine learning called a generative adversaria­l network (GAN), analyzes all this data and learns how to recognize and recreate the unique features of that person's face.

2. PUTTING IT TOGETHER:

Now, you have another image or video of someone else. This is where the magic happens. The AI uses its knowledge of the target person's face to overlay it onto the other person's face in the new image or video. It's like putting a mask on someone, but much more sophistica­ted. The AI can even adjust the lighting, skin tone, and other details to make the deepfake look as natural as possible.

3. THE FINAL PRODUCT:

The end result is a video or image that looks like the target person is saying or doing something they never actually did. It can be very convincing, even to trained eyes.

IMPORTANT THINGS TO REMEMBER:

• Deepfakes can be used for good or bad. They can be used to create funny videos or for educationa­l purposes. But they can also be used to spread misinforma­tion or damage someone's reputation.

• It's important to be critical of the informatio­n you see online, especially if it seems too good to be true. There are tools available to help detect deepfakes, but they're not perfect.

• If you're concerned about being the victim of a deepfake, there are steps you can take to protect yourself, such as being careful about what informatio­n you share online and being mindful of the privacy settings on your social media accounts.

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