Why bowl food is so popular
Le triomphe des plats servis dans des bols.
Poke bowl, bo bun, ramens... Ces spécialités culinaires qui nous viennent du monde entier ont pris d’assaut nos restaurants, et sont particulièrement appréciées des foodistas. Leur point commun ? Elles sont servies dans un bol, et cela fait toute la différence…
Prince Harry and Meghan Markle’s decision to have] a wedding breakfast that would serve “trendy bowl food” to standing guests was judged to be not just news, but news that needed translating for a bewildered nation. Immediately, other news outlets began to worry about guests’ dry-cleaning bills. On Radio 2, etiquette expert William Hanson (who in 2016 wrote that “only dogs eat from bowls”) could be heard on Steve Wright in the Afternoon, sharing his dismay. “The bowl food thing that they have announced today isn’t brilliant. Bowls are not considered very aristocratic, very royal, everything would be served on plates,” he observed.
FOCUS ON HEALTHY DISHES
2. Away from royal circles, bowl food – outside of soup and cereals, that is – has been a thing for a while. Or for several millennia, if you want to be pedantic. But the rise of bowl-eating was widely noted circa 2016, propelled by a new focus on healthy dishes – often layers of grains, pulses, vegetables, protein, dips and sauces that only work together when compacted in this appropriate vessel. It has also become a contradictory food category in its own right, stretching from acai and cacao nib-topped breakfast porridges to Hawaiian poké raw fish dishes. A raft of cookbooks duly followed. And in
Simply Nigella, Nigella Lawson jumped on the bandwagon, declaring: “If I could, I’d eat everything out of a bowl.”
3. If burrito bowls, sushi bowls and superfood Buddha bowls have little in common gastronomically, the bowl itself seems to convey a sense of comforting nourishment. “I love how gentle and nurturing it feels,” wrote chef Anna Jones in this paper in 2016 – the same year that Bon Appétit joked that bowl food is “at least 10% healthier than food on a plate”.
ACADEMIC SUPPORT
4. In fact, there is some academic support for the intuitive feeling that food in bowls is good for us. According to Charles Spence, who studies the psychology of food at the University of Oxford, a warm bowl in your hand encourages you to feel content, while its weight and the way we perceive rimless bowls to contain bigger portions than they actually do, may encourage us to eat less. “That weight is likely to make your brain think the food is more substantial and you are likely to rate it as more intensely aromatic than exactly the same food sat passively on a plate,” Spence told the website Quartzy.
5. This concave cult is now firmly entrenched. At John Lewis, where bowls are far more popular than plates as gifts, there has been a 14% like-for-like increase in bowl sales in the past six months. Meanwhile, across Instagram and food blogs, the bowl appears to dominate as the crockery of choice. It helps that, for amateurs, bowls are a naturally photogenic medium. “A lot of bowl stuff has things sprinkled on, herbs and seeds” – as often seen on the now ubiquitous smoothie bowl – “which immediately makes things look pretty,” says freelance food stylist Katy Greenwood.
CHEFS LOVE IT TOO
6. Do not imagine, incidentally, that the royal wedding bowls [were] all chia seeds, blueberries and “activated” almonds. It may seem odd that royal chef Mark Flanagan [served] classic British dishes in bowls, but for the past decade top chefs have been doing just that: pureeing, jellifying, shredding and dicing ingredients to create small intense dishes that you can easily eat with a spoon. Some find the lack of cutting and sometimes chewing in bowl food infantile, but ambitious chefs embraced this vehicle of delivery long before the clean-eating crew.
7. Historically, Michelin-starred tasting menus would be punctuated by snacks that were, essentially, canapes. But Dan Cox, former head chef at Simon Rogan’s Fera restaurant at Claridges, says: “Canapes are inherently hard to work with. Invariably, you need a dry base, then [several layers] on top. It’s high labour and high risk because it can just all fall apart. With bowls, you do away with those problems.”
8. Cox, who is also a potter and makes his own crockery, will soon open a new restaurant at Cornwall’s Crocadon Farm. He loves how bowls have liberated dish design and are able to accommodate more liquid than plates, so you can bring in influences from dishes such as noodle soups and broths. And because they are all about layering ingredients, they are a good place to use uglier cuts. “Take oxtail, for example. It doesn’t look so pretty on the plate, so let’s get it at the bottom of the bowl and put three layers on top.”
A STANDARD MENU OPTION
9. Given those factors – ease of service and creativity – bowl food has become a standard menu option for high-end event caterers. “Each bowl is generally four or five mouthfuls, and four bowls will be quite a lot per person. It’s substantial,” says Matthew Harris, chef director at Company of Cooks, which has catered at the Baftas and the Olivier awards. “You need somewhere to put your glass because it’s a stand-up affair, and lots of staff hovering around collecting the empty bowls. In the last six years, it’s become more widely known.”
10. Serving bowls at an event allows for great variety, too. “We do different world cuisines. That’s what our well-travelled clients look for,” says Gemma Bacon, head of event planning at caterer Rhubarb. “Often they want gluten-free, vegan or dairyfree options too, and bowl food allows you to cater to those dietary requirements naturally.”
11. The growth of bowl food also reflects what, even in society’s super-rich stratosphere, is a growing desire for informality. We may not embrace the bowl with the glee of the Japanese (where slurping down the dregs is perfectly acceptable), but, unlike at the dinner table, a bowl-food party allows people to circulate and, of course, avoid any particularly awful guests. No wonder the royal couple are fans.