When you wax nostalgic, there’s always a feeling of comfort.
tell the story of the corporation, automobiles, the brand. We preserve those for the future with an eye toward activating the materials in a meaningful way that helps the business.” His past work included how to license, promote and market the famous Coke bottle that turned 100 in 2015.
THE “ORIGINAL INNOVATORS”
6. “When you wax nostalgic, there’s always a feeling of comfort. This gives Ford a lot of credibility. It shows they’re the original innovators, and that’s cool,” said advertising
an eye toward l'intention de / meaningful digne d'intérêt / way façon / to license ici, obtenir l'autorisation de (commercialiser) / to market commercialiser / to turn fêter ses... ans. 6. to wax ici, devenir / comfort réconfort, satisfaction, bien-être / advertising (de la) publicité, publicitaire / executive Robert Davidman, a partner at The Fearless Agency in New York.
7. At Coca-Cola, for example, Ryan worked on the centennial campaign for more than two years. A highlight was an exhibit developed for the High Museum in Atlanta featuring the history of the bottle and how it was used in artwork by Andy Warhol and others.
A SENSE OF TRUST
8. Mark Truby, vice president of communications at Ford, led an international search that resulted in Ryan’s hiring. “Ensuring we preserve Ford’s history and leverage it properly has always been important,” Truby said. “Our unique provenance and heritage, 115 years of ideas, innovation and progress is an advantage for Ford.” gospel about its conviction and evoke a sense of trust because of its tenure. This requires walking the fine line between ‘old’ and ‘experienced.’” Pepsi is currently running a legacy archival campaign to say it is now, and always has been, the choice of generations, Collin said.
BUSINESS WIDENING
10. “I imagine [Ford] will use the legacy approach as a pivot to signal a widening of their business,” Collins said. “That is, they’re not in the car business, they’re in the mobility business.” Few people in the U.S. or worldwide know the story of Ford as it relates to the growth of a nation, assisting with World War II and unprecedented wage support for working families, analysts said.