TikTok ban? Creators and fans are big mad
Un réseau social devenu arme politique
Depuis sa création, TikTok est perçu comme un énième réseau social créé pour divertir les adolescents. Mais à l'heure où ces derniers se politisent, l'application devient également un lieu d'activisme en ligne – au point de se voir menacée d'interdiction par Donald Trump aux États-Unis. Comment TikTok est-il devenu une arme politique ?
It was a weekend of chaos on TikTok — unleashed Friday night when President Donald Trump said, while aboard Air Force One, that he might ban the video app.
2. The surprise announcement sent influencers in droves onto livestreams to give possibly premature teary and heartfelt goodbyes to their fans, asking them to join them on apps like Instagram, YouTube and Triller. For agencies that manage talent on the platform, it was a long weekend of hand-holding and downloading TikTok archives for posterity. Some users, in a last-hurrah bid for virality, reposted TikToks they said had previously been removed by the service for violating nudity or profanity guidelines.
1. to unleash ici, déclencher, provoquer / app = application.
2. in droves en masse, par centaines/milliers / teary larmoyant / heartfelt qui vient du fond du coeur, sincère / to join rejoindre / hand-holding soutien / last-hurrah (de) dernier tour de piste (fig.) / bid tentative / previously précédemment / to remove ôter, supprimer / profanity grossièretés, obscénités / guidelines directives, politique. 3. Others tried to make light of the situation. Addison Easterling, 19, a TikTok star who dropped out of Louisiana State University to pursue a full-time influencer career, posted a video of herself pretending to knock on the college’s doors to let her back in. “Me at LSU tomorrow,” she captioned it.
4. TikTok is known mostly for dance videos and comedic skits, but that silliness can obscure two facts: TikTok has become a powerhouse in the entertainment industry and the primary platform that music executives and talent agents use to scout the next big act. And, at the same time, especially as the election nears, the app has become an information and organizing hub for Generation Z activists and politically-minded young people.
5. TikTok has had a fraught relationship with the United States government for some time. Several administration officials, including the president, fear the app is a security risk because
its parent company, ByteDance, is Chinese, potentially giving the Chinese government access to American user data. TikTok and ByteDance have vehemently denied any relationship with the Chinese government.
6. The president’s comments suggesting he would shut down TikTok in the U.S. stalled ByteDance’s negotiations to sell the app to Microsoft as a way to address the security concerns. On Sunday, Microsoft said that it had resumed talks after consulting with the president, giving some hope to users that the app would survive.
7. Young users say TikTok is a crucial outlet for education about climate change, systemic racism and the Black Lives Matter movement. The talk of a ban only politicized them further, with many TikTokers believing Trump’s threats were a direct response to their campaigns against him.
8. “TikTok is to Black Lives Matter what Twitter was to the Arab Spring,” said Kareem Rahma, 34, a TikTok creator with nearly 400,000 followers on the app. Rahma’s TikToks from the Black Lives Matter protests in Minneapolis garnered tens of millions of views. “I saw a lot of youth on the ground TikToking the protests as opposed to livestreaming, tweeting or Instagramming,” he said. “The conversations these kids are having with each other are essential.”
9. In June, teenage TikTok users claimed responsibility for inflating attendance expectations, leading to rows upon rows of empty seats, for Trump’s rally in Tulsa, Oklahoma, after thousands of them registered for tickets to the event that they had no plans to redeem. 10. TikTok users have also waged coordinated campaigns to rate Trump’s businesses poorly on Google, to spam online surveys aimed at Trump supporters with useless information and to damage the Trump campaign’s e-commerce store by collecting in their shopping baskets items they never intend to buy.
11. Ellie Zeiler, 16, who has 6.3 million followers on TikTok, said that Trump’s threat to ban the app may even sway more young people to vote against him. “I think that a lot of people didn’t like Trump before, and this has driven people to not like him even more,” she said. “For many kids, politics feel very distant,” said Eitan Bernath, 18, who has 1.2 million followers on TikTok. “This might be the first time it hits home for a lot of kids.”
ACTIVISM AND EMPLOYMENT
12. TikTok creator Curtis Newbill, 24, is one of thousands of young creators who has found fame through the app. When he walked into a friend’s house in Los Angeles on Friday night, his stomach sank. He was there for a gathering with fellow TikTok stars known as the Sway Boys. “They were like, ‘Did you hear about TikTok? It’s getting banned,’” Newbill said. Newbill’s next few hours were a blur. He remained at the gathering and tried not to think about the situation, but a pit in his stomach grew throughout the night.
13. Like thousands of other entertainers who have made the pilgrimage to Los Angeles in the most recent West Coast entertainment gold rush, Newbill relies solely on income from
TikTok to make a living. “I live song deal to song deal,” he said.
14. The loss of TikTok would upend large swaths of the entertainment industry that have just been completely reoriented around the app. TikTok has rewritten the pop charts, becoming a new default for how labels and aspiring artists promote their songs. And TikTok is where major brands like American Eagle, Chipotle and others spend millions to reach the next generation of consumers.
15. “A lot of the newer talent I work with began their career on TikTok and it has been the foundation for everything they know today,” said Keith Dorsey, another talent manager. “They are concerned, worried and somewhat freaked out. One of them actually planned on quitting his job tomorrow to take his TikTok career to the next level. Our group chats are on fire right now.” O