Business Spotlight Spezial

ANSWERS

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Rising to the challenge

(rise to the challenge = sich der Herausford­erung stellen)

1. The same but different A. received

B. submit C. manufactur­e D. postpone

E. resume

F. forwarded

G. review

H. return

2. Ups and downs

A. fluctuated (fluctuate = schwanken) B. rode (ride = reiten, fahren)

C. reclining (recline = sich

zurücklehn­en)

D. levelled off (level off = abflachen)

3. Have I got that right? stopped to visit G stopped visiting since G for meet us G meet actualize G upate informatio­ns G informatio­n politic G policy rose G raised backside G back don’t hesitate contacting G don’t hesitate to contact

I look forward to hear G I look forward to hearing

4. Sounds better

A– 2; B– 1; C– 1; D– 1; E– 1; F– 2

5. Juggling the jargon

A. roadmap = Strategiep­lan

B. milestones = wichtige Zwischenzi­ele, Meilenstei­ne C. reach out = kontaktier­en D. contingenc­y plan

= Alternativ­plan, Plan B

E. rebranding = Imagewechs­el

F. buy into = akzeptiere­n G. going forward = in Zukunft H. customer-centric

= kundenorie­ntiert

6. The right idiom

A. ends (make ends meet

= über die Runden kommen) B. thought (food for thought = Denkanstoß/-anstöße) C. tiger (tiger team = Expertengr­uppe)

D. box (think out of the box ifml.

= unkonventi­onell denken) E. ballpark (be in the same ballpark ifml. = ungefähr gleich sein) F. base (touch base with sb. ifml.

= jmdn. kontaktier­en) G. dog (eat one’s own dog food ifml. = seine eigenen Produkte verwenden)

7. A final discussion

A. hadn’t decided (In a type 3 if-clause, the verb is in the past perfect.) B. while (“While” is a conjunctio­n and introduces a clause; “during” is a prepositio­n.) C. five-year contract (In “measure phrases”, the noun is given in the singular despite the plural number.) D. don’t have to (“we mustn’t” = wir dürfen nicht)

E. Both would and will are possible here. The traditiona­l rule says that “will” becomes “would” in reported speech. But this “backshifti­ng”, although considered to be better style by many experts, is not essential, particular­ly in spoken English.

F. arrange (You can either say “agree to do sth.” or “agree on doing sth.”.) G. creativene­ss (There’s normally no article with mass nouns that are used in general statements.)

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