Business Spotlight Spezial

High up in the cloud

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Was in unserem digitalisi­erten Umfeld heute neu ist, kann morgen schon veraltet sein. Ob Sie mit den Innovation­en bisher Schritt gehalten haben und auch für die

Zukunft gewappnet sind, können Sie in diesen Übungen testen.

EASY MEDIUM ADVANCED

1. Changes everywhere (8 points)

First, the young people talk about how the digital revolution has changed everyday life. Fill in the missing vowels of the words in bold.

A. “My to school, grandfathe­r there was said a bl that, when ckb he went rd in every classroom. Now, nt r ct v wh tb rds are used instead.”

B. “My aunt, who was a translator, looked words up in pr nt d dictionari­es. My sister, who is also a translator, works with nl n ones.”

C. “To communicat­e with the media, many politician­s no longer wr t l tt rs. Instead, they s nd tw ts.”

D. “In the not so distant past, drivers used str t m ps to help them find their way in strange cities. Today, however, almost every car has a GPS nvg t r.”

E. “Products were traditiona­lly assembled mn lly by workers. Now, a lot of manufactur­ing is done by rb ts.”

F. “People used to go to d nc s to find a boyfriend or girlfriend. Nowadays, dating apps like T nd r and OkCupid are used instead. ”

G. “Unlike my parents, who listened to music on

r c rds, I str m my favourite songs.”

H. “You used to have to see your d ct r for a check-up. Nowadays, you can find out how fit you are with a wearable ct v ty tr ck r.”

2. Short and sweet (7 points)

Many acronyms are used in IT, and everybody who works in the industry has to understand what they mean. Choose the correct option in each sentence below.

A. SEO stands for search engine optimizati­on / search engine organizati­on. This refers to the strategies and techniques used to get a top place on the results page of a search engine.

B. SEA is short for search engine analysis / search engine advertisin­g. This is an online marketing tool with paid-for ads that are shown on the results pages of search engines.

C. MAU is an acronym for monthly active users / mostly adult users. This measures the success of a social network by counting the number of users during a 30- day period.

D. IoT, short for the Internet of Things / Internet of Tasks, is a network of physical objects that uses technology to collect and transfer data.

E. AR stands for added reality / augmented reality. Users of AR are able to interact with content — images and sounds — in the real world.

F. VR is short for visualized reality / virtual reality. Users of VR interact with a completely digital world created by software and hardware.

G. AI is an acronym for artificial internet / artificial intelligen­ce. AI is the science and engineerin­g of making machines that are capable of learning.

3. Experts needed (5 points)

Jackie Robertson, head of human resources at a software company, says she is hiring. Match the statements about various job openings (A–E) to the correct job titles (1–5).

A. To integrate internet, intranet, LAN and WAN, we are looking for an experience­d

.

B. We also need a(n) to evaluate how the new Datastax system can make the best use of the available computer resources.

C. As all our computing infrastruc­ture will be in the cloud by the end of the year, our team needs the support of a(n) who knows languages such as Java, Ruby and Python.

D. To identify and manage risks, threats and vulnerabil­ities, we have an opening for a(n)

.

E. In order to make our apps more interactiv­e and attractive, we’re seeking a creative

.

1. informatio­n security manager 2. database administra­tor 3. network engineer 4. user experience designer 5. programmer

4. Let’s be social! (8 points)

Communicat­ion manager Dirk Sundar says some social media sites and apps are best for connecting with family and friends, while others are for careers, photos or music. The names of the sites in bold are in the wrong places; put them in the right ones.

All the of biggest us here social are on media YouTube network. (A) Some day, , one founder, of you Mark might Zuckerberg. be as rich and famous as its

When action together, our teams they discuss use Facebook projects and take

(B) , a solution that enables us to put all our notificati­ons, be they from sales or tech support, in one searchable place.

We use Twitter (C) as our mobile messaging app because it enables us to exchange text and images without having to pay for text messages.

Today’s most popular social site for profession­al networking is Snapchat

(D) . It can help you find career opportunit­ies and build a strong online reputation.

When we put videos online, our platform of choice is WhatsApp (E) .

I read somewhere that 300 hours of video are uploaded there every minute.

Be careful about using Spotify (F) , which allows you to send videos and pictures, both of which self- destruct after a few seconds of a person viewing them. It’s a fun app, but not safe for work!

Although posts are limited to 280 characters, LinkedIn (G) is the best social network when you need to communicat­e company news instantly.

Finally, it’s not all about work here, so for relaxing, I’d recommend Slack (H) , a music streaming service that gives you access to millions of songs from artists all over the world.

5. Firewalls (10 points)

“Be careful what you download,” says Kenneth Oltermann, who is in charge of IT security at a bank. Here, he is explaining the work of the European Cybercrime Centre. Complete the text with the words from the box.

data | geeks | hacking | identity | networks | online | predators | research | secrets | web

The European Cybercrime Centre (EC3) helps protect European citizens, businesses and government­s from (A) crime. Who is behind this crime? Everyone from spies and terrorists to computer (B) , companies trying to get an advantage in the marketplac­e by (C) competitor websites and groups of criminals wanting to steal your personal (D) and sell it on the “Dark (E) ”. Cyberattac­ks are becoming more commonplac­e, more dangerous and more sophistica­ted. Europe’s critical infrastruc­ture, including both private and public sector (F) , is being targeted. Companies are targeted for trade (G) and other sensitive corporate data, and universiti­es for their (H) and developmen­t. Citizens are targeted by fraudsters and (I) thieves, and children are targeted by online (J) . The job of the EC3 is to fight this evolving cyber threat.

6. The new money (6 points)

Penelope Perry’s job is to hire Generation Z trainees, which means people aged 15 to 25. Her slogan: “You’ll work hard but we’ll pay you well, so let’s talk about money.” Choose the correct options to complete the sentences.

The times are changing, and the ways people make and spend money are really changing. We’re preparing for a (A) flexible / mobile payment revolution in which traditiona­l banknotes will disappear. Future money will be phone money. Some of you will work on projects dealing with global currency (B) solutions / solvents and you might even develop AI technologi­es that offer new ways to manage investment­s, so- called (C) robo-advisers / finance-robots. Take a look at Robocoin, a US company that makes a (D) bytecoin / bitcoin ATM that enables people to exchange virtual money. I’ve just come back from Kenya, where everyone’s talking about the (E) blockchain / chainblock and (F) microentre­preneurs / enterprise­s have created a currency called Banglapesa. By the time you become managers, you might have your own bank in your pocket!

7. In the year 2020 (6 points)

Derek Lane is a futurologi­st. It’s his job to tell us where he thinks technology is going. Here’s his vision of the year 2020. Unscramble the words in bold.

The forecasts of when (A) matotedau

vehicles will fill the streets vary dramatical­ly, but 2020 has been marked as the year BMW’s self- driving cars will begin transporti­ng people around Munich. There are still a huge number of legal and safety hurdles to overcome, however.

Some scientists suggest that same- day cancer treatment could be a reality by 2020. This would require a major change in the way health data is (B) edshra by doctors, hospitals and insurers.

The soldiers of 2020 will be covered in

(C) sorsesn and equipped with smart glasses, all running from a power supply built into their uniform, according to the UK’s Ministry of Defence.

Four billion people online was the UN target for 2015, but the global organizati­on doesn’t expect that number of users to get (D) tedneccno until 2020.

NASA will launch the successor to the Curiosity (E) botocri rover in 2020, bringing us never-before- collected data about Mars. It will use a range of improved instrument­s to detect minerals on the red planet.

A quarter of the world’s energy needs will be met by (F) newlesreab by 2020, according to a report by the Internatio­nal Energy Agency.

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 ??  ?? EAMONN FITZGERALD was Business Spotlight’s technology editor from 2001 to 2019, author of the English 4.0 section and a social media expert.
EAMONN FITZGERALD was Business Spotlight’s technology editor from 2001 to 2019, author of the English 4.0 section and a social media expert.
 ??  ?? HILDEGARD RUDOLPH is a certified translator and a freelance editor, teacher and book author. Contact: bs.lektorat@spotlight-verlag.de
HILDEGARD RUDOLPH is a certified translator and a freelance editor, teacher and book author. Contact: bs.lektorat@spotlight-verlag.de

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