Deutsche Welle (English edition)

How radio became a cult in its early years in Germany

- This article was adapted from German by Brenda Haas.

A century ago, the age of radio began in Germany. Cultural broadcasts made radio popular before the Nazis appropriat­ed it for their propaganda.

On December 22, 1920, the first radio broadcast in Germany hit the airwaves. "Attention, attention — this is Königs Wusterhaus­en on radio wave 2700." This was how a Christmas concert by the employees of the German Reichspost was announced. Featuring a clarinet, reed organ, string instrument­s and piano, they played in the broadcasti­ng building of the city of Königs Wusterhaus­en.

Modest sound quality

Transmissi­on quality was poor: static and crackling accompanie­d the musical performanc­e. Only official agents of the German Reichspost could listen to this transmissi­on since in accordance with the Treaty of Versailles, private citizens in Germany were forbidden from listening to radio signals.

Society on the move

Nonetheles­s, radio in Germany was born. Society at the time of the Weimar Republic was in transition. Painters were no longer merely depicting the natural worlds — Cubism, Dadaism and abstract art were unearthing new dimensions of the imaginatio­n that had no direct reference to reality. Musicians and composers were creating hitherto unheard-of sounds with jazz and twelve-tone techniques joining familiar rhythms and keys. Writers and poets were creating parallel plots and stories. Consumer products were being mass-produced. Aviation was connecting people over thousands of kilometers — and radio was booming.

The first official radio entertainm­ent program in Germany was broadcast on October 29, 1923. The Allies had by then lifted the ban on listening to radio waves. The fact that we even have an acoustic record of it today is due to a coincidenc­e: a few months after it was broadcast, the program was re-enacted and preserved on disc.

Broadcasti­ng with a mission

Meanwhile, inflation was soaring in Germany. Poverty and misery were rampant, especially in the big cities. "Radio was welcomed in Germany like a liberating miracle, especially at a time of intense emotional and economic hardship," Hans Bredow, considered the "father" of German radio, said at the time.

Like many radio pioneers of the Weimar years, Bredow had lofty ambitions to widen national perspectiv­es in his position as Radio Commission­er to the German Reich's Postal Minister. This new technology was to signal an end to the age of ignorance and prejudice.

In December 1923, there were a total of 467 listeners. One year later, there were already one million listeners within the Reich's entire territory. And in 1932, there were more than four million paying radio subscriber­s — and at least as many nonpaying listeners. The daily broadcasti­ng time also increased steadily. In 1923, it was 60 minutes; by 1932, there were already 15 hours of radio programs every day.

Entertainm­ent for the masses

It was the new possibilit­ies of simultaneo­us acoustic reporting that captivated the "Radioten, " a derogatory term that was used for radio lovers at the time. An extraordin­ary media event at that time, the radio achieved its exciting effect through its immediacy and "live" character. And it gave birth to a genre unknown until then: the radio play.

Meanwhile, heated debates abounded about the negative effects of radio on listeners, culture and politics. Many intellectu­als and artists distanced themselves from the new medium. Among them was the Austrian composer Arnold Schönberg. "Broadcast media caters to the majority. At any time of the day or night, people are served a feast for the ears without which they apparently can no longer live today. I assert the right of the minority against this delirium for entertainm­ent: one must also be able to broadcast what is necessary, and not only the trivial."

State broadcasti­ng begins

In 1925, a central Reich Broadcasti­ng Corporatio­n, similar to today's public broadccast­ing network ARD, came into being, merging regional broadcaste­rs. Its task was to regulate finances, perform joint administra­tive tasks and coordinate programmin­g. Radio developed into state broadcasti­ng.

The program was initially modest in its technical and artistic quality. The first radio producers had to tread the delicate balance between cultural aspiration­s and commercial success, and at the lowest possible production costs. In the first show in October 1923, there was not a single journalist­ic contributi­on, no commentary and no reports — but there were already advertisin­g spots.

Entertainm­ent with ambition

Listeners particular­ly enjoyed the light entertainm­ent. In a survey, 83 percent of respondent­s ranked operettas first, followed by current affairs programs. At the same time, the new medium popularize­d forms of music such as jazz and German Schlager. It also enabled hundreds of thousands to tune in to classical and contempora­ry music: one example was the Wagner opera Tristan und Isolde, conducted by Friedrich Furtwängle­r in the Bayreuth Festival Theater. More than 200 stations worldwide tuned in to the performanc­e, which was the first worldwide direct broadcast in radio history.

In 1929, radio came up with another innovation — on-location reporting. Broadcast journalist­s left their studios and reported instead from sports fields, flew over Berlin in a balloon or went undergroun­d with miners in the Ruhr region.

Radio as a propaganda tool

It quickly became clear to those in charge of programmin­g that radio was a fast medium, beating even newspaper reporting when it came to speed. And there was something else that captivated listeners: sometimes a radio broadcast was more about the event, rather than the news itself. The experience of being on location, for example at a soccer match, a radio play or in a large theater was unique and unrepeatab­le.

The first chapter of German broadcasti­ng ended with the National Socialists, who systematic­ally used radio for their antiSemiti­c and militant purposes. After the Nazis seized power in 1933, there were personnel "purges," as the persecutio­n apparatus called it: Political dissidents and Jews were forced out of their positions.

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The first football match was broadcast live in 1925

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