Deutsche Welle (English edition)
Does Apple's new data policy prove it has too much power?
Apple's latest software update is good news for user data privacy. But the farreaching repercussions raise questions about how much sway one company should have.
Facebook is freaking out. Following a delay meant to give companies time to adapt, Apple has finally rolled out a long-awaited data privacy update. After Apple users install iOS 14.5, the latest software update, they will begin receiving push notifications asking them to decide whether to allow apps and websites to track their activity.
Data privacy advocates are lauding the decision, but the move is a worst-case scenario for advertisers and tech companies whose business models rely on generous access to user data.
The new policy does much to enhance Apple CEO Tim Cook's image as a data privacy steward. Under Cook, Apple has increasingly put data privacy at the heart of its mission. Since 2019, under the motto "Privacy. That's
iPhone," the company has explicitly leveraged data protection as a unique selling point of its products.
Meanwhile, marketers have been leaning more towards the motto "data is the new oil." The phrase, en vogue over the last decade, draws a comparison between the mountains of data our devices generate and the prized
natural resource that drastically changed the course of history, making a few billionaires along the way.
An open secret
Ad-based business models have kept many apps free and made it possible to provide users with advertising targeted to their interests. But many users feel data tracking is a breach of privacy, one they don't want or expect from tech companies and advertisers. Making it easy for over 1.5 billion iOS users to turn off the data faucet will upend revenue streams for all sorts of companies that currently rely on targeted advertising in some shape or form.
Many players benefit from tracking, selling, or buying user data. From mobile app businesses and websites to data brokers and advertising companies to multinational conglomerates and the mom-and-pop shop down the road, user data can make a big difference to their bottom line. That's a lot of data sharing.
"What is so particularly troubling about this is that most people are not aware of this happening," data expert Frederike Kaltheuner told DW. Those tracking include Google, Amazon, Microsoft and other household names, but also a range of companies most people have never heard of, she adds.
Immediate pushback
Following the Apple rollout, several German media and advertising associations filed a complaint with Germany's Federal Cartel Office, accusing the tech giant of anti-competitive practices.
The crucial legal question is not "specifically privacy-related," the Zentralverband der deutschen Werbewirtschaft (ZAW) —
the umbrella association of the German advertising and communication industry — said in a statement sent to DW. "This is the narrative being pushed by Apple. Factually and legally, this is misleading."
A key point of contention is that, under the new policy, Apple is not applying the push notification to its own apps, while it does to third parties, the complainants say.
"The mechanism imposed on Apple's competitors as such is one-sided and gives Apple tangible economic and strategic advantages, while at the same time putting companies on the platform at a comprehensive disadvantage," says ZAW. "Given the overwhelming market position Apple occupies as gatekeeper, this is abusive."
Across the ocean, the associations have a powerful ally: Facebook. Almost all of the social media giant's revenue comes from ad targeting and relies on access to user data. Over 200 million small businesses advertise on its platform, according to company figures. This has allowed one of the most valuable companies in the world to cast itself as a crusader for small businesses in the fight against Apple.
"Free, ad-supported services have been essential to the growth and vitality of the internet, but Apple is trying to rewrite the rules in a way that benefits them and holds back everyone else," a Facebook spokeswoman told the NYT, responding to the new policy.
Facebook CEO and founder Mark Zuckerberg has become something of a foil to Apple's Cook in recent years. While the latter has been increasingly vocal about the importance of data privacy, the former has stuck to the principle that harnessing the power of data is a good thing.
Sales generated from targeted ads prove their relevance, advocates of the practice argue.
Otherwise, people wouldn't buy the stuff.
If that were the case, Facebook and Co. wouldn't be as worried. Presented with the push notification, people would be choosing to opt in. Initial research from AppsFlyer, however, suggests that 74% of users are likely to opt out of having their data tracked.
Not a new idea
"What I find quite sinister," says Kaltheuner, "is Facebook's attempts to paint this as, 'What Apple is doing is bad for business.'"
European data protection law already required apps to get consent to track users' data, she says. But enforcement has been slow and lacking and non-compliance is widespread.
"Basically, what Apple is doing is just making compliance easier for apps."
The concern is real. In an investor call on Wednesday, Facebook warned that growth rates in the second half of the year could "significantly" decline due to the iOS 14.5 update. Market regulators have never achieved such a reaction, despite repeated threats of financial penalties.
A win for privacy, a loss for the market
Many are applauding Apple for standing up for data privacy. A new vision of the digital future appears to be taking shape, one that doesn't have to involve ever-present surveillance. It's easy to write off the opposition's protests as sour grapes. But the implications of a market where one company has so much sway is still a cause for alarm.
"The fact is: With (this new policy), Apple is setting up its own one-sided regime that is decoupled from the data protection law that governs all companies," says ZAW. "According to all of this, competitors who need permission anyway under data protection law, especially user consent, are consistently hindered by (the policy) while
Apple simultaneously favors itself throughout, which will ultimately also be to the detriment of consumers and media diversity."
"It's really important to remember that that's a lot of power in the hands of a company — where leaders aren't democratically elected," Kaltheuner says. "As a CEO of a publicly traded company, you have to act in the interest of the shareholders. That's part of your job."
The data expert envisions a future where humans can trust that the devices and services they use will do exactly what they state and that personal data is shared with informed consent and without coercion.
"These are all things that should be a given," she says. "I just want them to work and be worthy of my trust."
not come forward.
"This could have been worse for SAP if we had we discovered this on our own," DOJ national security head John Demers said Thursday during a press briefing.
How did they violate the sanctions?
SAP was using its geolocation filters properly, failing to identify and block users in Iran. The oversight allowed thousands of Iranian downloads of software and software updates over several years.
US authorities said this meant Iranian-controlled front companies — some of them presumably connected to the government — could use well-known SAP products, such as those used by human resources to manage employees.
What did SAP say about the deal?
"We accept full responsibility
for past conduct, and we have enhanced our internal controls to ensure compliance with applicable laws," SAP said in a statement regarding the deal.
SAP is headquartered in in
the southwestern town of Walldorf, Germany It is the third-largest publicly-traded global software company by revenue, and Germany's largest company in terms of market capitalization.
How do US sanctions towards Iran disrupt European business operations?
US economic sanctions towards Iran have drastically impacted the global operations of
European companies in recent years. In 2018, French energy giant Total canceled a lucrative gas project in Iran due to the threat of economic penalties from the US.
Former President Donald Trump reinstated a litany of economic sanctions against Iran in 2018 as part of a "maximum pressure" campaign against Tehran. The sanctions come after Trump pulled the US out of the Joint Comprehensive Plan of Action (JCPOA), also known as the Iran nuclear deal, that same year.
Current President Joe Biden has been willing to possibly rejoin the Iran nuclear deal and drop some of the existing sanctions if Tehran stops uranium enrichment. The US and Iran recently resumed indirect nuclear talks in Vienna to discuss the JCPOA.
wd/aw (Reuters, AP)
He believes that many could be convinced about Irish reunification by economic arguments they wouldn't have even listened to prior to Brexit, as well as things such as the chance to be part of the EU again.
He acknowledges though that for many, the question of economics may ultimately play second fiddle to the far more vexatious question of identity.
"Even some of the unionists who may be able to get around the economic stuff ... it's an enormous psychological challenge to see that your country would have disappeared."
biggest market by revenue, the United States. The International Monetary Fund expects the US economy to grow by 6.4% this year, aided by the Biden administration's fiscal largesse and a rapid vaccination drive.
Google's ad business, a market leader by some distance with over 90% share, was hit at the height of the pandemic by a drop in advertising by travel and hospitality firms and brickand-mortar retailers, key contributors to the tech company's search business. But travel and retail-related advertising seems to be picking up and is likely to soar as businesses react to the pent-up demand expected to be unleashed once the restrictions are lifted.
People have been locked down in their homes for months now, resulting in them hoarding hundreds of billions of euros in cash and bank deposits. When lockdowns are lifted, these people are expected to go on a spending spree, eating out and setting off on vacations, most likely after using a Google service to help with the planning.
US and European regulators have been looking to tighten oversight on Google and other tech companies, especially regarding privacy and artificial intelligence.