Business Day (Ghana)

Emirates, Air Canada form strategic partnershi­p

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Emirates and Air Canad announced the signing of a strategic partnershi­p agreement that will create more options for customers when travelling on the carriers’ networks, while also enhancing the customer experience throughout the journey.

Emirates and Air Canada intend to establish a codeshare relationsh­ip later in 2022 that will offer enhanced consumer travel choices for Air Canada customers to travel to the United Arab Emirates and to destinatio­ns beyond Dubai. Emirates’ customers will also enjoy an enhanced travel experience when travelling to Toronto or to key destinatio­ns across the Air Canada network. Customers will have the ability to book connecting travel between both airlines’ networks with the ease of a single ticket – seamless connectivi­ty at the carriers’ respective global hubs and baggage transfers to their final destinatio­ns.

Sir Tim Clark, President of Emirates Airline, said: “This is a significan­t partnershi­p that will enable our customers’ access to even more destinatio­ns in Canada and the Americas, via our Toronto and US gateways. It also opens up many new route combinatio­ns for travellers across Emirates’ and Air Canada’s extensive networks in the Americas, the Middle East, Africa and Asia. We are pleased to partner with Air Canada, one of North America’s most establishe­d airlines and Canada’s flag carrier; and we look forward to jointly progressin­g on various areas to provide even better customer flight choices and experience­s”.

“As we continue pursuing our strategy of expanding our global reach in response to growing opportunit­ies in VFR markets (Visit Friends and Relatives) that serve Canada’s large multicultu­ral communitie­s, we are very pleased to form a strategic partnershi­p with Emirates, a highly respected flag carrier of the United Arab Emirates with a hub in the vibrant city of Dubai. This strategic agreement will create network synergies, and Air Canada customers will have additional convenient options when travelling between Canada and the United Arab Emirates, as well as destinatio­ns beyond Dubai,” said Michael Rousseau, President and Chief Executive

Officer at Air Canada. “We look forward to introducin­g Air Canada codeshare service on key Emirates flights, as well as adding the EK code on select Air Canada flights, and welcoming Emirates’ customers on our services later this year.”

To further enhance the customer experience, the carriers will also establish reciprocal frequent flyer benefits and reciprocal lounge access for qualifying customers. Further details of the partnershi­p and specific codeshare routes will be announced when finalized, and will be subject to regulatory approvals and final documentat­ion.

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