Vi­var­tia looks to Italy and France

Kathimerini English - - Front Page -

Fol­low­ing its co­op­er­a­tions in the Mid­dle East, do­mes­tic food group Vi­var­tia has now turned its at­ten­tion back to Europe as it seeks to tap the in­creas­ing de­mand for Greek-style yo­gurt: Yes­ter­day the group an­nounced the sign­ing of a co­op­er­a­tion agree­ment be­tween its sub­sidiary, Delta Foods, with Italy’s Gra­narolo.

The co­op­er­a­tion will start im­me­di­ately with the pro­mo­tion and ex­clu­sive sale of Greek strained yo­gurt and Greek cheese to the Ital­ian and French mar­kets. The prod­ucts will be made at Delta in­stal­la­tions in Greece and dis­trib­uted by Gra­narolo’s net­works.

The Ital­ian group is also ac­tive in Spain and the United King­dom, which cre­ates prospects for the fu­ture ex­pan­sion of its co­op­er­a­tion with Vi­var­tia. That was also im­plied by Vi­var­tia Chief Ex­ec­u­tive Ioan­nis Arti­nos’s state­ment that “this agree­ment paves the way for the Greek group’s pres­ence in ever big­ger mar­kets with prospects for fur­ther co­op­er­a­tions and con­stant growth.”

The chief ex­ec­u­tive of Delta Foods, An­to­nis Mavri­doglou, ex­pressed con­fi­dence that “Delta prod­ucts, which Greek con­sumers have placed their trust in for over 60 years, will soon con­sti­tute the top choice of mil­lions of con­sumers in Italy.”

Gra­narolo Group Chief Ex­ec­u­tive Gian­pietro Cor­bari noted that his com­pany has a strat­egy of growth through co­op­er­a­tion with strong play­ers, adding that “Delta yo­gurt will of­fer added value to the yo­gurt cat­e­gory.”

The Gra­narolo Group is one of the big­gest play­ers in the Ital­ian farm­ing in­dus­try, be­ing ac­tive both in the col­lec­tion and pro­cess­ing of milk through the Gran­latte co­op­er­a­tive, as well as in the man­u­fac­ture of and trade in dairy prod­ucts through Gra­narolo SpA. The Ital­ian group’s an­nual turnover is close to 1 bil­lion eu­ros.

its yo­gurts to con­quer the Ital­ian mar­ket the same way they have dom­i­nated in Greece.

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