Gov’t accused of trying to control the media
Greece’s advertising and broadcasting industries accused the government yesterday of trying to control the country’s media by seeking to create a digital platform for TV advertising that will replace traditional contracts between companies. The government launched a public consultation on July 1, saying it wanted to set up a trading platform for TV advertising that will be administered by a third party through a tender. Advertisers and broadcasters will have to use the platform, which analysts think will likely see TV advertising sold in an auction-like process rather than via deals struck directly between the two sides. There will