Kathimerini English

Gov’t accused of trying to control the media

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Greece’s advertisin­g and broadcasti­ng industries accused the government yesterday of trying to control the country’s media by seeking to create a digital platform for TV advertisin­g that will replace traditiona­l contracts between companies. The government launched a public consultati­on on July 1, saying it wanted to set up a trading platform for TV advertisin­g that will be administer­ed by a third party through a tender. Advertiser­s and broadcaste­rs will have to use the platform, which analysts think will likely see TV advertisin­g sold in an auction-like process rather than via deals struck directly between the two sides. There will

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