Social networking: How to tame the dark side
New media analyst Manolis Andriotakis discusses his latest book, which sheds light on the pitfalls and the opportunities of virtual living
About a quarter of the global population is now on Facebook, yet only a small fraction seem aware of the world-shattering implications of this reality. Facebook and other social media such as Twitter, YouTube, Instagram and Snapchat have irreversibly transformed the landscape of human interaction to an extent that was unthinkable only a few years ago.
They have changed the way we do things.
It’s not all good. In a new book called “Look At Me!” (Iolkos, in Greek), Athensbased journalist and new media analyst Manolis Andriotakis discusses the pitfalls of our increasingly wired world:
Social media are indeed engineered to distract your attention. You need the tools, the critical ability and the skills to regulate their use so that you do not end up hostage to them. This book is about taking control. Engaging in social media is not some form of meditation; it’s not some daily habit to which you can let yourself go completely. If you allow that to happen, you can be completely sucked in. It happens to me too. Whenever I let my defenses down, I lapse into obsessive use that is very hard to escape.
Career-wise it can be a useful tool to promote your work, to enrich and distinguish your professional identity. But, again, it’s easy to lose focus and indulge in shallow self-promotion. healthy part is rooted in the act of sharing, in the need to feel that you are a member of a larger community, and you want to reach out to people. People can, for example, share a health problem because it could help others prevent it.
But there is also a dark side which usually comes in the form of narcissism, self-promotion, or the urge to manipulate other people. I couldn’t say on which side the scale is weighted or whether you can always tell between good and bad.
Likes are the result of a complex psychological mechanism. The shallow, first level is certainly dominant – particularly on Instagram. However, although the volume of likes is not always a safe indicator of actual value, this is by no means exclusive to the realm of social networks. In any case, social media give you the opportunity to make sophisticated content more accessible.
No, you are not the same person. You construct a persona. It may even be a better version of yourself, a sexier, a sharper, more interesting self. Ultimately, the way you communicate your message, the attitude, often says more about you than the message.
You might as well be a hypocrite out there in the real world and an honest person in the virtual one. If you wish to construct a lie, you can do so in either world. sorship] to get round its “Great Firewall.” In Turkey, President Recep Tayyip Erdogan has repeatedly blocked access to Facebook and Twitter. Authoritarian governments can shut down the internet or build bot armies. In fact, it looks like the bad guys can make a more effective use of social media. Trump played dirty and he won. The lesson of his campaign was that playing dirty can be very effective. It’s as if the right to play dirty has been democratized. The question is, how can you outplay these guys? It’s a machine of war.
My digital detox, as it were, helps me protect my mental health and my relationships. It helps me refocus. The internet feeds addiction, grandiosity, narcissism. You cannot wipe these out. They exist in all of us, and they exist in me too. The break allows me to reboot and clear my head.
Think before you click. Manolis Andriotakis, a self-described tech optimist, is wary about the pitfalls of social media. He has just written a book about this.