‘An­nus hor­ri­bilis’ emerges as the term Greeks googled most in 2016

Kathimerini English - - Focus - BY LINA GIANNAROU

Con­sid­er­ing howit turned out, it’s no sur­prise that “an­nus hor­ri­bilis” was the term which Greeks googled most of all last year. Al­though 2015 was a hard year for the coun­try, the opin­ion is unan­i­mous that it was bet­ter than 2016, a year which many had hoped would be an im­prove­ment on the pre­vi­ous 12 months, but dur­ing which the bar­rage of bad news from ev­ery cor­ner of the globe and the suf­fer­ing just out­side Greece’s neigh­bor­hood con­tin­ued. A por­trait of the year emerges from the Google searches car­ried out by Greeks on the is­sues and peo­ple that pre­oc­cu­pied our thoughts.

Be­sides the term “an­nus hor­ri­bilis,” other searches in­cluded “Brexit” and “dab,” a hiphop dance move which surfed into the main­stream on the in­ter­net, the mean­ing of “RIP” (ap­par­ently be­cause of the un­ex­pected deaths of numer­ous high-pro­file fig­ures dur­ing the year), “mad” and “in­ferno” (put down to the homony­mous movies), as well as “hump day” and “eclipse.” Greeks also googled the pop­u­lar Turk­ish TV se­ries “Kara Sevda” (Blind Love) and “hot spot” (a Euro­pean eu­phemism for mi­grant camp).

The fastest-grow­ing searches of 2016 for Greece were “Euro” (as in the soc­cer com­pe­ti­tion), “Poke­mon Go,” “Pan­telis Pan­te­lidis,” a Greek singer who died in a car ac­ci­dent last year, “Rio Olympics,” “Euro­vi­sion,” the “Black Fri­day” sales, which saw the largest par­tic­i­pa­tion ever by Greek stores, “David Bowie,” “Kara Sevda,” again, “Twin Moons” (Greek TV se­ries), and “Brexit.” The 10 events of 2016 which Greeks googled most of all were the Euro, Euro­vi­sion, Black Fri­day, the Olympic Games, Copa Amer­ica, the Os­cars, Car­ni­val, the US elec­tions, the UEFA Cup Fi­nal and the Cham­pi­ons League.

The celebri­ties looked up most fre­quently by Greeks were Pan­te­lidis, Bowie, Cre­tan singer Yian­nis Haroulis, ac­tress Ge­or­gia Apos­tolou, who also died un­ex­pect­edly in 2016, Prince, Don­ald Trump, TV pre­sen­ter Nana Kara­gian­nis, Alan Rick­man, Olympic gold-medal­ist Anna Ko­rakakis and Me­la­nia Trump.

The most googled films were “Dead­pool,” “Sui­cide Squad,” “The Revenant,” “In­ferno,” “Bat­man vs Su­per­man,” “Spot­light,” “An­other World,” “The Seam­stress,” “Me Be­fore You” and “Star Wars: The Force Awak­ens.” The most searched for TV pro­grams were “Kara Sevda,” “Twin Moons,” “Peppa Pig,” “The Is­land,” “X Fac­tor 2016,” “Pablo Es­co­bar,” “West­world,” “Outlander” and the Greek se­ri­als “Ela stin Th­esi Mou” and “Ty­chi Vouno.”

In com­par­i­son, the most pop­u­lar searches in 2015 were the elec­tions, the ref­er­en­dum, Varo­ufakis, Am­phipo­lis, Grexit and cap­i­tal con­trols, among oth­ers. Mainly be­cause of po­lit­i­cal de­vel­op­ments and the im­me­di­ate threat of leav­ing the Euro­pean Union, in 2015 the word “Greece” was high on global Google searches. With that threat re­moved (Bri­tain took that po­si­tion), Greece lost a bit of the world’s at­ten­tion, but re­tained quite a strong pres­ence thanks to searches for “hol­i­day in Greece.”

That search term was at lower lev­els this year than in 2015, with the Bri­tish, Ir­ish and Amer­i­cans show­ing the high­est in­ter­est. Th­ese searches peaked over the sum­mer. No­tably, in 2004, the term “Christ­mas in Greece” was at record lev­els, ap­par­ently due to the knock-on ef­fect of the pro­mo­tion and cov­er­age of the Athens Olympic Games. The au­thor­i­ties failed to cap­i­tal­ize on that mo­men­tum and since then the search term has steadily de­clined. Once again, it was the Bri­tish and the Amer­i­cans be­hind most of the hits for “Christ­mas in Greece.”

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