Hote­liers of­fer su­per-low rates to at­tract more Bri­tish book­ings

Kathimerini English - - Focus - STATHIS KOUSOUNIS

Own­ers of les­s­ex­pen­sive ho­tel units at 20 pop­u­lar des­ti­na­tions in Greece are try­ing to bol­ster book­ings from the Bri­tish mar­ket for the up­com­ing tourism sea­son by of­fer­ing rates start­ing from as low as 3.50 eu­ros per per­son per night (pppn) – far below cost.

These ex­tremely low rates are be­ing of­fered for off-sea­son pe­ri­ods from a spe­cial­ized UK tour op­er­a­tor that is a mem­ber of the As­so­ci­a­tion of Bri­tish Travel Agents, and con­cern ar­eas such as Rhodes, Corfu and Crete.

There are also rates as low as 4.50 eu­ros pppn for Parga in Epirus, 6 eu­ros for Kos, 7 eu­ros for Zakyn­thos, 8 eu­ros for Le­fkada and Lesvos, 9 eu­ros for Paros and Naxos, 10 eu­ros for Halkidiki and Evia, 11.50 eu­ros for Skiathos, Ios and Samos, 13 eu­ros for Poros, Ka­lym­nos and Pieria, and 14 eu­ros for Cephalo­nia.

By of­fer­ing such low rates, the Greek hote­liers are try­ing to cap­i­tal­ize on the fa­vor­able con­junc­ture for the coun­try, which is con­sid- ered a safe des­ti­na­tion, un­like a num­ber of oth­ers in the Eastern Mediter­ranean that face ter­ror­ism is­sues, such as Turkey.

Many ho­tel own­ers re­sorted to the same strat­egy last fall, lead­ing to growth in book­ings that boosted Greece’s over­all tourism traf­fic. This has been con­firmed by a Greek Na­tional Tourism Or­ga­ni­za­tion sur­vey that mon­i­tored 13 en­try points and 2,179 in­ter­na­tional tourists in Oc­to­ber: They re­sponded that the main rea­sons for choos­ing Greece as a fall des­ti­na­tion were bet­ter prices, mild weather and fewer hol­i­day­mak­ers.

Ho­tel rates start­ing from as low as 3.50 eu­ros per per­son per night are be­ing of­fered this year for off-sea­son pe­ri­ods from a spe­cial­ized UK tour op­er­a­tor, and con­cern ar­eas such as Rhodes, Corfu (pic­tured) and Crete.

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