TUI Ger­many re­ports 30 pct rise in book­ings as port­fo­lio ex­pands

Kathimerini English - - Focus - BY STATHIS KOUSOUNIS

Hol­i­day book­ings­for Greece through Ger­man tour oper­a­tor TUI are show­ing a 30 per­cent in­crease this year, which not only con­cerns pop­u­lar tourism re­sorts but other des­ti­na­tions too, ac­cord­ing to the com­pany’s head, Marek Andryszak.

Andryszak came to Greece for TUI Ger­many’s an­nual meet­ing with Greek hote­liers in Thes­sa­loniki, and told Kathimerini that the two main rea­sons Greece is show­ing such im­pres­sive growth in book­ings are the low de­mand for neigh­bor­ing Turkey and Spain’s fail­ure to match its growth in de­mand with more beds fol­low­ing last year’s in­crease.

The TUI of­fi­cial ar­gued that Greece has the op­por­tu­nity to make the most of its real potential as a des­ti­na­tion this sea­son, which it did not do in 2015 and 2016 ow­ing to ex­ter­nal fac­tors.

Re­gard­ing Greek ho­tel prices, Andryszak es­ti­mated that “this year the av­er­age rate will come to a higher level than last year.” He ex­plained that “this will be mainly due to the ear­lier re­duc­tion in hote­liers’ of­fers than in pre­vi­ous years as con­tract rates are slightly in­creased.”

He also re­ferred to the vol­ume of ho­tels his com­pany co­op­er­ates with in Greece, say­ing that “TUI has the big­gest port­fo­lio it’s ever had in Greece” and at­trib­uted the choice of Thes­sa­loniki for the meet­ing with the Greek hote­liers to the tour oper­a­tor’s ob­jec­tive be­ing “the re­cov­ery of our mo­men­tum in the mar­ket of north­ern Greece that has de­clined since the start of the 2000s.”

Andryszak fur­ther re­vealed to Kathimerini that TUI has de­cided to launch a global pi­lot pro­gram from Greece – start­ing on Crete – aimed at con­nect­ing tourism with the agri­cul­tural sec­tor. A se­ries of ac­tions will be tar­geted, in­clud­ing the pro­mo­tion of spe­cific agri­cul­tural prod­ucts through the ho­tels. The pro­gram will be of­fi­cially an­nounced at the ITB fair in Ber­lin that opens to­day.

TUI will launch a global pi­lot pro­gram on Crete aimed at as­so­ci­at­ing tourism with the agri­cul­tural sec­tor. It will in­clude the pro­mo­tion of spe­cific agri­cul­tural prod­ucts through the is­land’s ho­tels.

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