Growth in su­per­mar­ket sales con­tin­ued to slow in Septem­ber

Kathimerini English - - Focus - BY DIMITRA MANIFAVA

Super­mar­kets sales have been run­ning out of steam since June, con­firm­ing con­cerns that Greece’s exit from the bailout pro­gram would not au­to­mat­i­cally mean a rise in de­mand, par­tic­u­larly since there has been no in­crease to dis­pos­able in­comes. Even so, the first nine months of the year showed a rise from 2017 and, bar­ring sur­prises, 2018 should go down as the sec­ond con­sec­u­tive year of growth for su­per­mar­ket sales.

Mar­ket re­search firm IRI showed that su­per­mar­ket turnover ex­panded 1.7 per­cent in Septem­ber from a year ear­lier. How­ever, the in­crease is mainly at­trib­uted to the fact that in mid-2017 the for­mer Marinopou­los net­work had not fully re­sumed op­er­a­tion un­der the Sklaveni­tis brand, while the an­nual growth rate ap­pears to be con­stantly slow­ing down since the start of the sum­mer.

Af­ter the 6.1 per­cent an­nual in­crease seen in May 2018 there­fore, the rate came down to 2.8 per­cent in June, 2.3 per­cent in July and 2.1 per­cent in Au­gust. Over the first nine months of the year the in­crease amounted to 3.2 per­cent from a year ear­lier, match­ing IRI’s spring ex­pec­ta­tions, when it spoke of an an­nual growth rate of be­tween 3.1 and 4.8 per­cent for the en­tire year. In the same pe­riod, sales vol­ume posted a slightly greater rise, at 3.4 per­cent, as the var­i­ous of­fers made by su­per­mar­ket chains mean that the same quan­ti­ties sold may have cost con­sumers less money.

Ten out of the 11 su­per­mar­ket com­mod­ity cat­e­gories showed an in­crease in sales vol­ume and turnover in the year to end-Septem­ber, led by frozen foods (up 8 per­cent in value and 10.2 per­cent in vol­ume) and snacks (up 6.5 per­cent and 6.7 per­cent re­spec­tively). The only cat­e­gory to see a de­cline was cook­ware and table­ware, in turnover (down 4.1 per­cent) as well as in vol­ume (3.8 per­cent).

Ten out of the 11 su­per­mar­ket com­mod­ity cat­e­gories showed an an­nual in­crease in sales vol­ume and turnover in the year to end-Septem­ber, led by frozen foods and snacks, the IRI sur­vey has shown.

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