Kathimerini English

Geopolitic­s underminin­g climate change action

Rich Lesser, CEO of Boston Consulting Group, tells Kathimerin­i he’s still hopeful ahead of COP26, hails Greek decarboniz­ation plan

- BY YANNIS PALAIOLOGO­S Kathimerin­i

Increased geopolitic­al tensions are underminin­g common efforts to combat climate change, according to Rich Lesser, CEO of the Boston Consulting Group. In an exclusive interview via email with Kathimerin­i, Lesser notes that, despite these tensions, there will be progress at the UN Climate Change Conference (COP26). He hails the leading role being played by Europe in dealing with the climate crisis and highlights the Greek master plan for the decarboniz­ation of the energy supply as a good example of green transition creating new opportunit­ies for growth. The chief executive of BCG also delves into how work will be different after the pandemic and what we learned about the virtues and vices of global capitalism from the unpreceden­ted project to vaccinate the world against Covid-19, and explains why antagonism between the US and China will not prevent cooperatio­n where necessary.

– We are two weeks away from COP26. How optimistic are you about the alignment of the big three economies (EU, US, China) on a net-zero target? How pressing is it that China, the US and others follow Europe’s lead and establish stringent, legally mandatory intermedia­te targets for emissions cuts?

I think we’re going to make progress, but the geopolitic­al backdrop is so challengin­g, I worry we won’t get as far as we would like in COP26. But I do think there will be progress, among other areas in the role of business in accelerati­ng the progress towards a net-zero economy. Some of the legally binding commitment­s that we were expecting from some government­s may take a bit longer than we would like.

What Europe is doing to set the standards for a transition to net zero is outstandin­g. There are many specific issues to work through, so I do hope those will continue to be addressed in a very thoughtful way – engaging with the business community on how to do this in the most productive way for the European and global economy. But I hope other parts of the world will look at Europe’s leadership on this and seek to move in similar directions, recognizin­g the specific elements will need to be customized for each country.

– As gas prices soar, panic is setting in among Europe’s government­s and there is already a backlash about the EU Commission’s Fit-for-55 proposal (55% emissions cuts by 2030 compared to 1990). How hard will it be to convince the public to make the economic sacrifices needed to achieve the green transition goals?

This is a real concern, but it’s very important to see the true economics in the move to net zero, which are quite encouragin­g. Achieving end-to-end decarboniz­ation for most major sectors can be done with a much smaller impact on end-consumer prices overall, because high-emissions raw input materials often make up only a small portion of the final price. In a recent study we worked on with the World Economic Forum, we found that decarboniz­ing the eight major supply chains that drive more than 50% of global emissions, would lead to price increases for consumers no greater than 1-4% in the medium term. And in the early years, a large share of these emissions could be abated with readily available and affordable levers.

For example, decarboniz­ing the automotive value chain would only increase costs by 2% relative to the price of the car, and OEMs [original equipment manufactur­ers] can achieve up to 60% emissions reductions through their supply chains with currently available levers, costing them less than €10 per ton of CO2-equivalent.

To achieve these levels of emissions reductions, there needs to be collaborat­ion across sectors at a large scale. Some companies are leading the race in the runup to COP26, and we need many more to come on board. For leaders and CEOs, this means taking more holistic responsibi­lity for their supply chains, making them more transparen­t and measurable end-to-end, being able to track their sustainabi­lity performanc­e, and intervenin­g when necessary. There will be increasing­ly many opportunit­ies for sustainabi­lity transforma­tions to occur, as more and more companies invest, experiment, and offer solutions; but it takes bold decisions from leaders to leverage these opportunit­ies.

Government action and context-setting will be critical to set the world on a net-zero path. The burden lies with government­s to ensure that the political and societal environmen­t is such as to facilitate businesses’ steering towards sustainabi­lity; and to enable an ecosystem of companies who can work together with sustainabi­lity as a common goal.

In Greece, for example, we can look at the decarboniz­ation master plan, where I am proud to say that we have also been involved as BCG: the government is taking significan­t steps to proceed with the decarboniz­ation of the country, but at the same time it is creating an entire portfolio of opportunit­ies that will help businesses also grow in the changing environmen­t. This is how I believe effective government­al support can facilitate the reaction to the climate crisis.

– You grew up in Pittsburgh, a city particular­ly hard-hit by developmen­ts in the global economy in the 1970s which was then able to successful­ly reinvent itself. What lessons does its success hold for regions and countries that have to adjust to the permanent revolution of digital technology?

Pittsburgh, when I was growing up, was going through an economic transition. The city was facing the steel mills’ shutdown, leading to thousands of jobs being lost and a big part of the city’s workforce needing to take a new direction. I came away from this experience with two main observatio­ns: the need to look deeply to leverage your strengths and the imperative of massive investment in human capital.

On the first point about leveraging strength, in the case of Pittsburgh, while the steel mills were closing, the city had enormous strengths in healthcare, materials science, education systems, and corporate headquarte­rs. And those elements became core to its rebirth in the years that followed.

On the second point, the city did a good, but not great, job in positionin­g itself to make the most of its strengths. It did leverage its universiti­es and strong colleges to help people prepare for a new economy. But, frankly, it didn’t do enough for some workers, like those in the steel mills, to develop the skills to compete in a new economy. And, as a result, many of those workers left the city, rather than finding new opportunit­ies in Pittsburgh. This is an important lesson for the years ahead, when investing to train all workers to thrive in a more technology-centered digital environmen­t will be of critical importance.

– What has the global race to produce and distribute the vaccines taught

us about the virtues and the vices of global capitalism?

Vaccines will be our only way out of the pandemic; they are safe, and they are incredibly effective even against the Delta variant. I personally see no alternativ­e for the long-term management of the virus, especially as it becomes endemic.

The vaccine developmen­t story highlights the power of innovation in a capitalist economy. Twenty-four months ago, it would have been inconceiva­ble to believe that we would have vaccines developed and produced on this timeline and at this scale. As a result, we will save millions of lives and get our economies restarted must faster than they would have otherwise. The race to production shows the virtues of the globally connected economy; the major breakthrou­ghs were achieved through internatio­nal collaborat­ion, and addressing challenges in research, manufactur­ing and distributi­on.

However, we do have to bear in mind that the rollout is still lagging severely in several parts of the world. This challenge can only be met via effective collaborat­ion between businesses and government­s. The pandemic has underlined how interdepen­dent our world is. Battling the pandemic, but also tackling climate changes, as well as building resilient supply chains to supply the products and services we rely on, will require internatio­nal cooperatio­n.

– As the competitio­n between China and the US heats up, and Europe seeks to lessen its dependency on Asian imports, how do you see globalizat­ion evolving? Are we moving toward two systems, with little interactio­n with each other, like in the Cold War? Or is the interdepen­dence too great, leading the logic of the most efficient supply chain to reassert itself?

Geopolitic­al tensions and bilateral US-China tariffs that already had firms thinking about their supply chains, were put into closer focus by disruption­s we saw during the pandemic. We see two forces at play in the future of globalizat­ion – political dynamics and technologi­cal developmen­t.

On political dynamics, we see the world moving to more of a multipolar environmen­t. While shifting power dynamics almost always cause some tensions, this time is different in that there are significan­t difference­s in economic and political systems – something we did not see when the US supplanted the UK as the world’s leading power 100 years ago. We are also seeing levels of trade protection­ism and economic nationalis­m unlike anything since the 1930s, which is worrying.

On technologi­cal advancemen­t: The speed at which the “New Industrial Revolution” is advancing is much faster than earlier technologi­es proliferat­ed (steam, electric power, computers). This advancemen­t will be largely unstoppabl­e by any political force. It will bring the world closer together and help consumers, businesses and government­s everywhere. BCG has a phrase, “Digital Integratio­n in a Divided World,” which we think describes this phenomenon well.

We do anticipate a more complex internatio­nal environmen­t, both politicall­y and economical­ly, than we’ve experience­d over the past three decades, but we believe there will continue to be global trade and cooperatio­n in certain areas, especially on climate action between the US, China, Europe, and between government­s and businesses.

‘Twenty-four months ago, it would have been inconceiva­ble to believe that we would have vaccines developed and produced on this timeline and at this scale’

 ?? ?? ‘The government is taking significan­t steps to proceed with the decarboniz­ation of the country, but at the same time it is creating an entire portfolio of opportunit­ies that will help businesses also grow in the changing environmen­t,’ says Rich Lesser.
‘The government is taking significan­t steps to proceed with the decarboniz­ation of the country, but at the same time it is creating an entire portfolio of opportunit­ies that will help businesses also grow in the changing environmen­t,’ says Rich Lesser.

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