She enjoys the freedom her job offers but remains... Committed To Her Customers
IF YOU happen to be in Linden and want to look your best on a limited budget Leota’s Fashion World is the place to go.
Nine years ago, Leota McDonald decided to take $250, all the money she had at the time, and invest it in stock for a small dry goods stand. The only motive she now admits to for making that decision was the urge to make money. Today, she is the owner of two large boutiques in the shopping mall parallel to the Linden market and has turned her business into a success story.
Leota’s Fashion World offers the customers a wide range of shoes, fabric, accessories, garments for men, women and children, and cosmetics at competitive prices.
Most of the stock is bought from traders, private individuals who receive barrels from abroad and more recently Curacao. Transportation to take these wares to Linden is not a problem for Leota. “Years ago the police had a habit of harassing vendors on the Linden Highway and seizing stuff. This is not the case now and many people are relieved,” she said.
Another problem had been thefts but this has ceased since she retained a guard service for the boutique.
Leota plans to someday own a large store and a garment factory where she can sew her own clothes. Presently she is content at the way her business is running, but is concerned about the recent slump in business because of the strike by Guymine workers. Leota’s boutiques are a source of pride to their owner. “I have no regrets about my decision to start my own business. It has given me a chance to be independent and I am not committed to anyone but my customers and I enjoy the freedom it offers.”
For persons who want to venture out on their own by starting their own businesses she advises: “Do not waste your money. Many people get excited by the profits and spend foolishly.
Always let your business be the priority and give it great thought. Be willing to make sacrifices and remember to always sell cheaper than your competitor.”