Fresh Packers providing payback for persistent businesswoman

ministries as well as overseas-based Guyanese seeking to return home with bits of Guyana in their suitcases.

Fresh Packers continues to be represented at various public displays and exhibitions including those periodically staged by the GMC’s Guyana Shop. After each “outing” there is usually a spike in sales.

The value which Sursattie places on the support she continues to receive from the GMC goes beyond the product promotion provided by the Guyana Shop. She has benefitted from the Corporation’s instructive advice of product promotion, particularly from the valued marketing dimension associated with packaging and labelling. GMC, she says, has also been instructive in enhancing her understanding of strategies associated with managing and operating a small business. Over time, too, she has come to appreciate the value of good customer service. She has implemented a “product return policy” which allows the buyer to return goods in instances where seals are broken or where products’ shelf lives do not extend to the promised expiry date. Her rate of return of faulty products, she says, has been low over the years.

These days, she revels in the name “Spice Lady”. It is, she believes, a sobriquet that underlines the strides that her company has made.

Last year, Sursattie acquired a car to enhance the efficiency of her business pursuits. Still not a licensed vehicle driver, she has hired a driver. She is, however, engaged in driving lessons at this time. Her now grown up daughter, Renita is however, a licensed driver and “helps out” when she is available.

If she can provide no assurances that her children will persist in the undertaking that she has started, Sursattie insists on seeing what she has built as a family business and is ever mindful of the support she has received in the process from her children and her deceased husband.