Live online broadcasts of the Spring Rush

Spring Festival transportation is always a hot topic that draws media attention at this time of year. But this year, many media, not only internet portals but also traditional outlets, have begun to stream live broadcasts of the Spring Festival travel rush.

China’s Spring Rush, which involves hundreds of millions of people, is considered the largest migration of people in the world. Returning home for Spring Festival is a significant event for Chinese people, which means the end of a busy year and joyful family reunions. And stories of the difficulties people face in returning to their homes at this time is popular with the media.

Last year saw the rise in popularity of internet live broadcasts, which attracted bigger and bigger audiences nationwide. The live internet live broadcasts of the Spring Festival travel not only presents audiences with a real and vivid picture of ordinary people’s lives, but also brings the audiences the flavor of Spring Festival that is gradually losing its character in many people’s eyes.

The new form of reporting is a successful attempt of media coverage in the new era. Compared with some boring internet live broadcasting content, such as people singing, eating and even sleeping, the stories of ordinary people returning home for the special day of family reunion is both interesting and meaningful.