Elaine Chang, vice-president of Amazon and president of Amazon China
A1We remain optimistic about China’s economic prospects this year, and believe cross-border e-commerce will play an increasingly important role in the country’s economic growth. The “importation” of international brands and products through cross-border, online shopping platforms greatly supports the Chinese government’s supply-side reform, which is injecting new power and energy into the national economy. Meanwhile, Chinese manufacturers are trying to grow their businesses and build their brands globally through cross-border e-commerce platforms. All these are great opportunities, and we need to focus on customers’ demands and drive local innovations to provide better support.
A2China is one of our strategic markets and we are committed to growing our business here. We have invested to build a comprehensive presence in China, including cross-border e-commerce, Amazon reading, Amazon Logistics+ and Amazon Web Services. We will continue to innovate in response to the demands of local customers, sellers, developers and enterprises.
A3The Belt and Road Initiative has injected new energy into cross-border e-commerce. Guided by the initiative, an increasing number of quality Chinese enterprises are expanding their overseas businesses. Through Amazon Global Selling, tens of thousands of China-based sellers now can sell on overseas Amazon marketplaces in nine countries. In addition, Amazon’s global logistics network across 185 countries and regions has helped to establish an effective “Online Silk Road” for Chinese enterprises “going out”.
A4Last year, we launched several innovations tailored for Chinese customers, including Amazon Prime China, and expanded selection from Amazon UK to Amazon Global Store to better meet consumers’ demands for cross-border online shopping.
A5China is encouraging innovation and the digital economy to spur economic growth and drive industrial upgrades and transformation. China doesn’t lack the innovative spirit, and the examples from Chinese enterprises in Amazon Global Selling and Launchpad serve as strong evidence of that. Our mission in China is to innovate on behalf of customers’ needs. For example, we launched Amazon Global Store and Amazon Prime China, which provides unlimited, free cross-border delivery. We hope our innovative spirit and how we innovate will help to elevate China’s innovative environment.