China Daily

Adama yields success with Chinese ingredient­s

- By ZHUAN TI zhuanti@chinadaily.com.cn

Since the establishm­ent of formal diplomatic relations between Israel and China 25 years ago, ties between the two countries have continued to grow stronger, especially in the areas of education, scientific research and industry.

Israel, the so-called “startup nation”, is a hub of innovation and entreprene­urship in many fields, including chemistry, technology and agricultur­e, and it has positioned itself as a close partner of China in these areas.

In recent years, collaborat­ion between the two countries has expanded significan­tly, as Chinese companies seek to invest in Israeli innovation and Israeli companies identify the vast potential in business partnershi­ps with their Chinese peers.

The bilateral relationsh­ip has yielded many joint projects in the areas of science, education and research, such as the Guangdong Technion Israel Institute of Technology, a collaborat­ion between Israel’s scientific university, Technion, and Shantou University in Guangdong province.

Adama, a global crop protection company and a wholly-owned subsidiary of China National Chemical Corp, or ChemChina, is another good example of the close relationsh­ip that exists between Israel and China.

Since it was founded in Israel 70 years ago, Adama has grown into one of the leading companies in the global agrochemic­al sector. The name “Adama” means “earth” in Hebrew, marking the company’s commitment to growers and agricultur­e.

The company offers a comprehens­ive portfolio of products for controllin­g weeds, pests and diseases to help farmers to improve the quality and quantity of their crop yields.

Adama employs 5,000 people and markets its products in more than 100 countries across the globe, with its average annual sales generating more than $3 billion. It strives to continuall­y introduce advanced products into the market, leveraging its portfolio of 270 active ingredient­s to develop and bring valueadded solutions to growers.

As a crop protection company, Adama plays a key role in the effort to increase food production to feed a growing world population, particular­ly in the face of dwindling resources. This, together with its know-how, global direct market presence, broad operationa­l experience and best practices in environmen­tal standards, prompted ChemChina to take control of Adama in 2011, said the Chinese company.

Adama was a natural fit for ChemChina, as the latter was looking to support and advance a critical element in the 13th Five-Year Plan (201620): Ensuring food security and improving agricultur­e, according to ChemChina.

The partnershi­p between the two companies has proven to be highly successful. The appointmen­t of Adama’s then deputy CEO, Chen Lichtenste­in, as CEO of ChemChina’s wholly-owned subsidiary China National Agrochemic­al Corp in 2013, was a testament to the trust and understand­ing that exists between the management teams of both companies. Chen became Adama’s president and CEO in 2014.

“There is much empowermen­t, thinking and creativity at ChemChina. With my background, it is a remarkable setting in which to operate,” said Lichtenste­in in a previous interview.

Adama has charted a consistent trajectory of growth since its acquisitio­n by ChemChina, outperform­ing the market in recent years despite the challengin­g conditions of the global agricultur­al industry, reflected in low soft commodity prices.

The company is continuing to increase its profits and profitabil­ity and gaining additional market share worldwide.

“The 2016 … results show that Adama is in the best position it has ever been,” Lichtenste­in said. “ChemChina is responsibl­e for immense value creation amounting to billions of dollars for the company, having doubled the value of its investment in a very short time. This has brought great value to Adama and the State of Israel.”

He continued: “Since ChemChina partnered with Adama, we have benefited from strategic and financial support, the likes of which we haven’t seen for decades, and, coupled with our capabiliti­es, the company has hit the fast-forward button.

“Since ChemChina acquired the controllin­g interest in Adama, the cash flow we have generated has been reploughed into the company. This allows us to deepen our investment­s.

“We re-invested $1 billion in the company in recent years — in operations, infrastruc­ture, marketing, sales and research and developmen­t. We are breaking into the ranks of the biggest companies in the industry and outpacing them.”

Yang Xingqiang, chairman of Adama and president of ChemChina, said: “Adama is now well positioned to capitalize on its unique strengths, from cutting-edge Israeli agricultur­al technology and global market access, to a powerful commercial and operationa­l presence in China.

“We are confident this is just the beginning and we will see further growth moving forward”.

Since ChemChina partnered with Adama, we have benefited from strategic and financial support.” Chen Lichtenste­in, Adama’s president and CEO

 ?? PHOTOS PROVIDED TO CHINA DAILY ?? Two Chinese farmers pick tea leaves. Adama serves local farmers with its innovative agricultur­al technology and advanced crop protection solutions, which help them to invest less and harvest more.
PHOTOS PROVIDED TO CHINA DAILY Two Chinese farmers pick tea leaves. Adama serves local farmers with its innovative agricultur­al technology and advanced crop protection solutions, which help them to invest less and harvest more.
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