China Daily

New rules ban forum tinkering

Operators of discussion platforms must not manipulate posts for profit

- By ZHAO XINYING and CAO YIN Contact the writers at zhaoxinyin­ig@chinadaily.com.cn

People who run online forums are prohibited from making money by deleting or recommendi­ng comments, according to regulation­s released on Friday by the Office of the Central Leading Group for Cyberspace Affairs.

The rules take effect on Oct 1.

Employees of online platforms should not delete or recommend posts based on subjective opinions about their value or to earn money, the regulation­s said.

“They are also forbidden from deploying software or hiring people or commercial agencies to spread messages,” they said. Forums were urged to operate within the law and according to commercial ethics, and operators were encouraged to shoulder their social responsibi­lity.

Online forums were also asked to improve technology to protect people’s personal informatio­n. Safety defects and loopholes that create risks should be found and remedied in a timely manner.

The regulation­s were released in the wake of a number of incidents that sparked public’s attention. For example, Baidu Tieba, an online discussion platform, was accused last year of selling users’ informatio­n from its hemophilia forum to unregulate­d private hospitals, making it easier for the hospitals to reach potential clients. The accusation triggered heated discussion­s about informatio­n security and the commercial ethics of websites.

The administra­tion said that while online posts and comments have enriched people’s lives, phenomena such as the spreading of rumors, the use of vulgar or otherwise uncivilize­d words and the posting of illegal informatio­n have emerged and created disorder.

Such incidents should be controlled and punished,

The regulation­s should guide the actions not only of online forums but also the general behavior of internet users.” Liu Deliang, professor of law at Beijing Normal University

making for a better online environmen­t, it said.

The regulation­s also ask cyberspace affairs offices at the provincial and regional levels to set up a credit and blacklist system as a way to strengthen management and supervisio­n of online forums.

Liu Deliang, a professor of law at Beijing Normal University, said the regulation­s should be more detailed and specific. He said they should guide the actions not only of online forums but also the general behavior of internet users.

“I think it’s not necessary to set up credit and blacklist systems in provinces and regions, as that will result in different standards and judgments between offices across the country,” he said.

In addition to the requiremen­ts for forum operators, the regulation­s said the platforms should check users’ informatio­n carefully to confirm real identities before allowing people to post and comment.

“Websites should stick to a principle that each user’s real name is visible at the website’s back end, while users can decide the names they want to use on the front end,” the regulation­s said.

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