Fashion: Younger generation also testing the waters in NYC

ornate detail of baroque with her signature sophisticated tailoring.

On Tuesday, Taoray Wang will also present the new Taoray Taoray line, a brand designed to cross boundaries of age, gender, nationality and occupation.

Lan Yu, a third-time shower at New York Fashion Week, will unveil her new ready-towear collection.

Lan’s namesake brand is best known for its wedding dresses and evening gowns. The brand has earned widespread recognition not only in China but worldwide, thanks to many celebrities wearing its dresses.

Nicole Zhao, CEO of Lanyu Couture in New York, said the newly added ready-towear production line was a strategic move in the company’s plans for global expansion.

Besides the big names, China’s younger generation of designers is testing the waters in New York City as well.

Emerging brand Lu Yang, established by 31-year-old Yang Lu, will debut its new collection “Fall in Love”, which features bright colors and geometric figures derived from the flamingo, a metaphor for faithfulness in love.

Hessert of Globe Fashion Runway said, “These designers have successfully established a world position of ‘design in China’.

“In the future, I believe more and more Chinese brands will go to the Big Four fashion weeks. It’s a process of accumulation; it’s also a necessary course for Chinese designers to reach out to the world,” he said.

Hessert’s advice for Chinese designers who want to develop an international legacy brand: Have a comprehensive outlook that balances design, media exposure and sales marketing.