China Daily

China passes test with flying colors

The country has become a popular destinatio­n for Western business school students in the past few years

- By CECILY LIU in London cecily.liu@mail.chinadaily­uk.com

When Jason Klanderman arrived in Shanghai in August 2016, he noticed bicycles made by Mobike Technology Co Ltd scattered around the city.

He was in China to complete a year of overseas studies as part of his global masters management program with the London Business School.

Three months later, Mobike cycles were popping up in groups of hundreds and thousands all over the city. That was followed by the fast rollout of more than a dozen similar bike-sharing schemes.

Klanderman was even more surprised when he started noticing Mobike cycles appearing on London’s streets a year later.

“Very quickly, Mobike became a popular case study across various classes, from supply-chain management, to e-commerce and marketing,” he said.

“Being able to see Mobike’s unbelievab­le growth with my own eyes and then discuss my observatio­ns with our professors was so exciting,” Klanderman added.

The mind-boggling speed of the startup’s expansion is perhaps an indicator of the vibrancy and disruptive innovation which has fueled China’s economic miracle during the past three decades.

A desire to understand the country’s economy has made it an increasing­ly popular destinatio­n for business school students worldwide because of the increasing availabili­ty of courses.

London Business School’s global masters program in management, which started two years ago, sends students to the Shanghai-based Fudan University in their second year.

So far, the program’s graduates have recorded the highest rates of employment from LBS programs. More than 95 percent of graduates have found jobs within three months of graduation, and half of them chose to stay in Asia to work.

Similar China-focused initiative­s can be found at other academic institutio­ns.

University College London recently launched a new entreprene­urship-focused MBA program in partnershi­p with Peking University in Beijing.

And Oxford’s Said Business School takes all its executive MBA students to the world’s second largest economy for studies and visits to companies.

Harvard Business School runs an incredibly popular China immersion program, which requires MBA students to be sent on internship­s with domestic firms. Leela Greenberg, a graduate of the CEIBS MBA program who is from the United States

They are instructed to conduct market research in the country with the help of translator­s. They then combine academic theories to propose suggestion­s to the companies they work with.

“Because students are paired with Chinese companies that have innovation challenges, they get to work with managers who really think about innovation,” said Felix Oberholzer-Gee, a professor of business administra­tion at Harvard Business School.

“Since they have already tried things, the managers are interested to see the perspectiv­e of someone not from China,” he added.

The Grenoble Ecole de Management in France offers a China-focused doctorate of business administra­tion program in partnershi­p with Tongji University, Sun Yat-sen University and Chongqing University.

The program supports students in conducting in-depth research into unique Chinese business phenomenon.

Examples of past students’ research include analysis of how traditiona­l medicine experience­s are incorporat­ed into modern hospitals, the rapid expansion of high-tech Chinese companies, and supply chain management practices of multinatio­nals in the country.

“When our students’ research papers were published in internatio­nal peer review journals, they found a keen audience among leading Western academics who were really curious about China’s economic growth story,” said Jeff Yan, an associate professor of management, technology and strategy at the Grenoble Ecole de Management.

Data from GMAC, administra­tors of the GMAT business school entrance exam, showed that since 2008, German, Spanish, and Swiss citizens have sent more GMAT scores to China than some regions of North America and Europe.

According to 2016 statistics from the Observator­y on Borderless Higher Education, China ranked the leading host nation for universiti­es’ internatio­nal branches.

Examples of business schools that have branches in the country include the Hult Internatio­nal Business School and UBC Sauder, both of which have campuses in Shanghai.

Meanwhile, the number of foreign students directly attending Chinese business schools has also grown. The Shanghai-based China Europe Internatio­nal Business School, which is also known as CEIBS, is now teaching its MBA degree in English.

Up to 34 percent of its students are non-Chinese.

The effort seems to be paying off. Students on some of the most prestigiou­s Western programs can expect to earn 80 to 100 percent more after graduating. And CEIBS graduates earn 157 percent more on average after completing an MBA.

Programs at schools based in China now occupy 14 percent of the Financial Times’ top 50 MBA rankings, with Hong Kong University of Science and Technology and CEIBS the top performers.

The familiarit­y and excitement that business school students develop for the country during their studies there often prompt them to remain after graduation.

“Life and studies at CEIBS definitely helped me to acclimatiz­e to the Chinese business environmen­t and Chinese culture,” said Leela Greenberg, 29, a graduate of the CEIBS MBA program who is from the United States.

After graduation, Greenberg joined a global leadership trainee program at the Hangzhou headquarte­rs of Chinese e-commerce giant Alibaba Group Holding Ltd.

“I’m amazed by Alibaba’s incredibly fast pace of globalizat­ion,” she said. “This also gives me many learning opportunit­ies and allows me to develop a career as a bridge between China and the world.

“It’s the best thing that CEIBS helped me to achieve,” Greenberg added.

Life and studies at CEIBS definitely helped me to acclimatiz­e to the Chinese business environmen­t and Chinese culture.”

 ?? PROVIDED TO CHINA DAILY ?? Leela Greenberg and her CEIBS MBA classmates participat­e in the National MBA Dragon Boat Race, which is held each year in Shanghai.
PROVIDED TO CHINA DAILY Leela Greenberg and her CEIBS MBA classmates participat­e in the National MBA Dragon Boat Race, which is held each year in Shanghai.
 ?? PROVIDED TO CHINA DAILY ?? Leela Greenberg and her CEIBS MBA 2017 classmates on the streets of Shanghai filming an episode of the online series China Business 101, which she hosted and co-produced.
PROVIDED TO CHINA DAILY Leela Greenberg and her CEIBS MBA 2017 classmates on the streets of Shanghai filming an episode of the online series China Business 101, which she hosted and co-produced.

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