China Daily

Jaguar XEL drives luxury beyond the possible into the imaginatio­n

- By HAO YAN haoyan@chinadaily.com.cn

Pursuing the essence of dynamics, renowned British auto brand Jaguar’s unsurpasse­d all-new XEL sports sedan is redefining high performanc­e handling, while driving beyond luxurious comfort.

Chery Jaguar Land Rover Automotive Co announced its all-new Jaguar XEL’s global launch in Kunming, capital of Yunnan province on Dec 15, and leading movie actor and singer William Chan from Hong Kong was on hand at the ceremony to ensure the excitement stayed high-octane.

After giving a rousing performanc­e of his hit song Meant to be Unique, the Jaguar brand spokesman handed over to a lucky owner the first of 100 units of a limited edition of the XEL, which were pre-ordered.

Promising an excellent deluxe experience, sporty handling and advanced technology, the all-new Jaguar XEL is tailored to a trendier and younger generation of owner, for a top driving and riding experience.

“The launch of the all-new Jaguar XEL is another milestone in the developmen­t of Chery Jaguar Land Rover in China,” said Chris Chen, deputy president of Chery Jaguar Land Rover Automotive Co.

“It not only further improves and adds to the Jaguar brand in China’s luxury car market, but also brings leading technology and products to more Chinese consumers,” he continued.

The launch of the all-new Jaguar XEL not only demonstrat­es Chery Jaguar Land Rover’s comprehens­ive corporate strength, but also represents its decisive move into China’s premium automotive segment.

The company said it is adhering to its superb global standards, pure British quality and intelligen­t style in understand­ing the true demands of today’s Chinese market, and the new products are designed with state-of-the-art technology to meet customer expectatio­ns.

“The target customers are a group of younger passionate Chinese people who desire a high-quality in life,” Chen said.

“Our market segment is highly competitiv­e, and we have to satisfy buyers who have very high expectatio­ns about product attractive­ness.”

Thanks to its precise positionin­g and the compelling looks of four locally manufactur­ed models, Chery Jaguar Land Rover has realized significan­t business achievemen­ts and in its market performanc­e over the past year.

After achieving sales of 10,269 units, translatin­g to 25.5 percent year-on-year growth in December, the joint venture recorded total deliveries of 83,888 units for the full year in China, 35.2 percent more than in 2016.

The local models that sport Jaguar and Land Rover badges contribute­d about 60 percent to the dual brands’ total China sales volume in 2017, an extraordin­ary milestone reached five years after Chery Jaguar Land Rover joined the luxury car race in the Chinese market. Un-surpassed sportiness

The all-new Jaguar XEL carries on the pure brand’s sporting traditions. With fresh dynamic technology and aluminum architectu­re on a sports car-caliber chassis, it fully demonstrat­es Jaguar’s unparallel­ed art of performanc­e.

The sedan is powered by the advanced Ingenium 2.0-liter four-cylinder engine from Jaguar Land Rover, tied in to an 8-speed automatic transmissi­on delivering a more robust, efficient, smooth driving experience.

The all-new Jaguar XEL is the only model in its segment equipped with intelligen­t aluminum architectu­re. Advanced forming materials and technologi­es are integrated into the latest model, while handling performanc­e is optimized.

Without sacrificin­g internal space, the all-new Jaguar XEL achieves an agile handling performanc­e and also maintains an elegant figure, thanks to a 50:50 front-back weight distributi­on.

The new model is equipped with a sportscar-caliber chassis and double wishbone suspension system sourced from the Jaguar F-TYPE, enhancing the overall body stability. Through systematic refining and fine tuning, it delivers a rich driving experience and delicate sporty handling.

With precise and agile steering, and a torque vector allocation system utilizing track technology, the vehicle can stay relaxed and stable through cornering, allowing drivers to enjoy more.

The new model impressive­ly performs in its 200PS version, achieving a fuel efficiency of 6.7 liters after running 100 kilometers. Luxurious experience

The all-new Jaguar XEL further enriches the luxurious commitment of the vehicle, through innovative technologi­es and deluxe configurat­ions for drivers and riders, to enjoy a better-than-expected technical experience.

The all-new Jaguar XEL is equipped with unique 12.3inch TFT multifunct­ion LCD instrument­ation, which is visually impactful and exclusive in its class.

The center console features a seamless and fluidly responsive 10.2-inch touchscree­n, whose operation is as convenient as an iPad. The two-sided screen display can satisfy the needs of drivers and passengers.

The built-in inControl Touch Pro infotainme­nt system — with its powerful navigation functions and its premium remote control functional­ity — allows the driver to power the engine, AC and unlock doors via their Apple and Android devices.

The 4G Wi-Fi hotspot can provide network connectivi­ty to as many as 8 devices simultaneo­usly, to connect them with the world.

The all-new Jaguar XEL has a class-leading wheelbase length of 2,935 millimeter­s, leaving an additional 112 mm leg-room and an additional 100 mm knee-room comfort for rear passengers, without compromisi­ng the outstandin­g proportion­s and seductive lines.

In addition, the panoramic roof allows additional natural light to illuminate the extra room in the rear seats.

While on the road, the Meridian audio system delivers an unparallel­ed pure and exquisitel­y detailed sound quality, with an awe-inspiring sound effect configurat­ion which gives a top-end in-car theater impact.

The auto makers are offering a total of six configurat­ions, including the XEL first edition, with price ranging from 288,800 to 428,800 yuan ($45,515 to $67,579).

 ?? PHOTOS PROVIDED TO CHINA DAILY ?? Chery Jaguar Land Rover’s four locally made models are popular.
PHOTOS PROVIDED TO CHINA DAILY Chery Jaguar Land Rover’s four locally made models are popular.
 ??  ?? Final adjustment­s of cars are made at a Jaguar XEL production line.
Final adjustment­s of cars are made at a Jaguar XEL production line.
 ??  ?? A worker plays close attention to detail in the paint shop.
A worker plays close attention to detail in the paint shop.

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