App becomes new outlet for #MeToo
South Koreans using social media to expose harassment
SEOUL — A chat app where South Koreans can anonymously dish the dirt on their misbehaving bosses and colleagues is belatedly stirring the country’s #MeToo movement, shedding new light on sexual harassment in the heavily male-dominated corporate culture.
Prompted by a recent wave of complaints about workplace misconduct — including a groping allegation made by a South Korean public prosecutor last month — the app Blind has added a new feature: a message board dedicated to a rising number of #MeToo stories.
“We thought the prosecutor going public would put fresh momentum in the #MeToo movement in South Korea and our #MeToo board was definitely inspired by her action,” Kim Sungkyum, co-founder at Blind’s creator TeamBlind said.
Koreans are wary of being whistleblowers about harassment at family-run conglomerates, or chaebol, that dominate South Korean business. Their big fear: the companies will turn on them for rocking the boat and they will be victimized again.
Some 61 percent of South Korean respondents working at private companies said they would bypass in-house whistleblower hotlines, saying they didn’t trust their organization to keep complaints confidential, according to a survey by consulting firm EY. That was significantly higher than the Asia-Pacific average of 37 percent.
Instead, South Koreans are turning to Blind, which now has over a million users in the world’s most wired country.
“Employees are reluctant to use internal bulletins for fear of reprisals, which is part of our country’s corporate culture,” said a banker at a South Korean state run bank who uses the app. “I think Blind can make people talk more freely, which can’t be controlled by their companies.”
In less than 24 hours after the launch of the #MeToo board on Blind, more than 500 posts were uploaded, making the app intermittently unavailable due to heavy traffic, the app’s operator says.
By Thursday, the board had swelled with more than 1,600 posts, prompting conversations about workplace sexual misconduct ranging from cracking sexist jokes to mak- ing unwelcome physical advances.
Blind said it encodes personal data and information to protect users’ privacy, and users must use their company e-mail for verification.
When the app first came out four years ago, several companies requested Blind take down posts that might be damaging to their reputation. TeamBlind said it has not taken down any posts at a company’s request and has not faced any lawsuits for material posted on its message boards.
Globally, the #MeToo movement has exposed men accused of sexual assault and harassment in fields including entertainment, politics and business.
But it was slower to catch on in South Korea, which ranked 118 out of 144 on gender equality last year, according to the World Economic Forum.
Despite the increased awareness, many Blind users say they are yet to see significant changes.
“Through Blind, I have come to realize there are so many things that need to be corrected in my company. But I haven’t seen any sweeping change yet,” said a user who said he worked for a major conglomerate. “We still have a long way to go.”