Billboard campaign aimed at wooing James to Sixers

INDEPENDENCE, Ohio — The courtship of LeBron James has taken an Oscarworthy turn — toward Philadelphia.

Three billboards urging James to leave the Cavaliers and sign with the Philadelphia 76ers this summer as a free agent have been erected along Interstate 480, south of Cleveland.

The signs are inspired by the movie Three Billboards Outside Ebbing, Missouri, an Academy Award nominee for best picture.

The sequence of signs includes one with the slogan “Complete The Process,” a play on the Sixers’ “Trust The Process” mantra with their young team and a billboard that reads: “#PhillyWantsLeBron.”

ESPN.com reported the billboards were leased by Power Home Remodeling, a company based in Chester, Pennsylvania.

A company executive said the goal is to bring James, a three-time NBA champion, to Philadelphia because “we think the best athletes should want to play here.”

With a young nucleus of talented players including Ben Simmons and Joel Embiid, the Sixers, who play in Cleveland on Thursday night, will have the salary-cap space required to land a player like James this summer.

The NBA has tampering rules in place to prevent teams from wooing players, but there’s nothing to prevent individuals or groups from outside the league from trying.

“We’re passionate about Philadelphia,” Asher Raphael, the company’s co-CEO, told ESPN.

“We have an amazing city, and it’s an awesome place to live. LeBron is in the conversation of being the best player of all time. We think if he comes to Philly, he gets a couple more championships.”

The 33-year-old James can opt out of his contract this summer with the Cavaliers. He’s said in the past that he would like to end his career with Cleveland, but because he hasn’t given the team a long-term commitment, there is constant speculation that he may leave his home state a second time.

In 2010, James famously announced he was taking his “talents to South Beach” and signed with the Miami Heat. He won two titles in four years with the Heat before returning to the Cavs in 2014.