China Daily

Software giant looking to capitalize on smart manufactur­ing drive

- By MA SI and ZHU WENQIAN

Mark Gibbs, president of SAP Greater China, believes the Made in China 2025 strategy will bring new opportunit­ies for the German software company, as China injects new impetus into the national effort to upgrade industrial manufactur­ing amid ongoing economic restructur­ing.

“As the world’s largest manufactur­er, China will be at the forefront of the changes that lie ahead,” Gibbs said. “The country is working hard to not only remain a manufactur­ing powerhouse, but also to elevate its manufactur­ing capabiliti­es to a new level of innovation and move up the value chain.”

According to Gibbs, China now has more sophistica­ted technology, better-made products, efficient services and increased innovation. But local companies that want to stay competitiv­e need to act intelligen­tly.

“China is putting more focus on quality and sustainabl­e growth driven by industrial upgrades and structural transforma­tion, all powered by innovation. We believe this direction will make a significan­tly positive impact and generate tons of opportunit­ies,” Gibbs said.

In the eyes of the seasoned executive, the Made in China 2025 strategy chiefly concerns smart manufactur­ing, an idea that he thinks is not easy to conceptual­ize and understand because there are few things more complex than the entirety of a global supply chain.

“Smart manufactur­ing is, in essence, about connecting intelligen­t systems. It’s something that’s possible thanks to digitizati­on, which allows data — once unavailabl­e or trapped in silos — to be more readily used in supply chains, manufactur­ing and distributi­on processes,” Gibbs said.

From informing suppliers about needed specificat­ions and quantities, enabling predictive maintenanc­e that prevents downtime, and deploying robots at bottleneck­s or at points that are deemed unsafe for humans, these connected systems share data throughout the supply chain, thereby enabling synchroniz­ed processes and informed decision-making.

 ??  ?? Mark Gibbs, president of SAP Greater China
Mark Gibbs, president of SAP Greater China

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