Big roadshow features rich cornucopia of local products
In the wake of Chengdu’s further openingup to the world, a rich cornucopia of its products are being showcased on national and international tours to expand their reach and promote trade.
The grand marketing initiative kicked off at a food expo held in Beijing from April 8-10. Business delegations from Chengdu’s Pidu and Qingbaijiang districts displayed their food and beverage products at the event.
The show of Chengdu’s products in Beijing marked the beginning of a “made-in-Chengdu” campaign consisting of a number of promotional events, nationwide and globally.
The tour will involve the staging of a series of nearly 20 events in major Chinese cities, including Shanghai, Guangzhou and Wuhan.
During the Beijing show, the Yunqiao Village Vegetable Cooperative from Pidu district signed an agreement with Beijing’s Xinfadi wholesale market for selling locally produced organic turnips.
“Yunqiao is a renowned turnip production area in Chengdu,” said a business representative of the coopertive.
The cooperative was founded in 2010 to help farmers to develop a larger industry for growing and selling turnips.
More than 40 enterprises from Pidu, mostly engaged in agricultural products, attended the show in Beijing, to promote local produce to Beijing’s residents as well as dealers from all over the world.
Contracts worth 12 million yuan ($1.89 million) were signed between suppliers from Pidu and dealers in Beijing.
Pidu’s soybean paste producers signed contracts worth 7.1 million yuan with dealers in Beijing. Lancaihong, an farming company from the district, signed agreements with Beijing dealer Jinrongke for supplying fresh fruits and vegetables.
At the same time as the Chinese roadshow, Chengdu is taking its local products to Europe, South Asia and Southeast Asia, helping the city and its leading businesses to go global.
According to an official from the Chengdu committee of commerce, the “made-inChengdu” roadshow is a government-lead initiative, aiming to offer an effective marketing platform for local producers to expand nationally and internationally.
The city’s officials said Chengdu’s transportation advantages make it an increasingly important player in international markets.
The city is one of the hubs of the SinoEurope freight train service.
The first train from Chengdu to Vienna, the capital of Austria, was launched last month in the Sichuan capital. Austria’s President Alexander Van der Bellen and Chancellor Sebastian Kurz attended the opening ceremony.
Chinese exported goods, including LED displays, tires, lamps, decoration materials and daily necessities, were carried in 41 containers. The train left China at Khorgas land port, traveling all the way to Kazakhstan, Russia and Slovakia and reaching Vienna in 13 days.
The Sino-European freight train service is connected to 16 railway lines and reaches cities including Nuremberg, Tilburg, Moscow, Istanbul, Minsk, Almaty, Tomsk, Tashkent, Prague, Ghent and Milan.
In 2017, a total of 1,012 express freight trains went from Chengdu to Europe, the most to the continent from any Chinese city.
That impressive logistics performance isn’t only by land. As the country’s fourth-biggest aviation hub, Chengdu Shuangliu International Airport has 106 international and regional routes, the biggest set of routes among all airports in central and western China.
The Chengdu Tianfu International Airport is also under construction. When completed it will bring more made-in-Chengdu products to the world and help boost its local e-commerce industry with a convenient and efficient port and logistics system.