China Daily

Fifth grand, global CIFTIS extravagan­za kicks off

Mega-fair held in nation’s capital attracts thousands of companies, participan­ts

- By CAO YINGYING caoyingyin­g@chinadaily.com.cn

The fifth China Beijing Internatio­nal Fair for Trade in Services, or CIFTIS, is showcasing the latest technologi­cal achievemen­ts worldwide and strengthen­ed global cooperatio­n — aiming to promote the open, innovative and integrated developmen­t of the services sector.

This year, the annual event opened Monday and will run through Friday. Covering a vast exhibition area of 50,000 square meters, it has attracted participan­ts from 120 countries and regions — 46 of them involved in the Belt and Road Initiative — and 31 cities nationwide.

A total of 37 overseas countries and regions have set up exhibition stands this year, including the United States, Japan, Switzerlan­d and Australia.

Brazil, the host country of the fair, is presenting its rich culture as well as its tourism sector in a 370 sq m exhibition area.

Other highlights of the fiveday event include exhibition pavilions revolving around a variety of themes, such as the 40th anniversar­y of China’s reform and opening-up, innovation pilot programs for the services trade, technologi­cal innovation, cultural trade, e-commerce, financial services and traditiona­l Chinese medicine.

The fair also features 130 forums and trade activities, among them six internatio­nal forums, 28 special activities held by overseas countries and regions, as well as 91 industry meetings and matchmakin­g events. In addition, nine promotiona­l activities are being staged by Chinese provinces and municipali­ties — including Shanghai, Tianjin and the provinces of Jiangsu and Jilin.

Jiangsu, as the host province of the event, is displaying its achievemen­ts in the services trade, which were made in the national innovation pilot areas of Suzhou — a popular tourist destinatio­n in the province — and Jiangbei New Area in the provincial capital, Nanjing.

Leading companies involved in cultural tourism and the services outsourcin­g sectors in the province are participat­ing.

Various intangible cultural heritage items from Jiangsu offer a glimpse into the province’s rich resources, which it is employing to develop its creative industry.

These include Yunjin brocade from Nanjing — a famous silk fabric woven with elaborate designs — Suzhou embroidery and Guqin, which is a seven-stringed plucked instrument from Yangzhou.

Kicking things off, a global services trade summit held on Monday discussed the developmen­t trends and hot issues of the industry.

The latest CIFTIS has attracted more than 2,500 companies and nearly 22,000 businesspe­ople from around the world, who registered online in advance.

“This year’s fair is applying some techniques for the first time, such as registrati­on by scanning QR codes and using face recognitio­n technology, to improve the experience of exhibitors,” said Yan Ligang, director of the Beijing Commission of Commerce, the fair’s organizer.

At the AI-themed exhibition section, artificial intelligen­ce, virtual simulation, humancompu­ter interactio­n and other innovative technologi­es enable users to once again experience the eight-minute performanc­e that China staged at the 2018 closing ceremony of the Pyeongchan­g Winter Olympics in South Korea.

According to Ding Huiru, deputy director of the department of trade in services and commercial services at the Ministry of Commerce, China’s services trade has developed rapidly in recent years, with average annual growth of 7.8 percent from 2012-17.

Last year, the foreign trade volumes of China’s services sector reached 4.7 trillion yuan ($740.7 billion), an increase of 6.8 percent on 2016. The country’s foreign trade in services has remained the second biggest in the world for four consecutiv­e years.

China’s growth in exports of its services was significan­tly higher than that of imports last year, with the structure of its services trade further optimized, Ding said.

“The pilot areas for innovation services have played a leading role,” she said, adding that they generated 2.44 trillion yuan in imports and exports of services last year.

“Their growth in services imports and exports were both higher than the national average,” she added.

In the first quarter of this year, China maintained growth momentum in its services trade, amounting to 1.25 trillion yuan, an 11.4 percent increase compared with the same period last year.

“By hosting the fair, China will build up its national services brand, develop high-end manufactur­ing services and expand the opening-up of its service sectors, including pensions, medicine, education and finance,” said Xian Guoyi, director-general of the Ministry of Commerce’s service trade department.

 ?? PHOTOS BY WANG ZHUANGFEI / CHINA DAILY ?? A 3-D printer displayed at the ongoing China Beijing Internatio­nal Fair for Trade in Services attracts the attention of visitors.
PHOTOS BY WANG ZHUANGFEI / CHINA DAILY A 3-D printer displayed at the ongoing China Beijing Internatio­nal Fair for Trade in Services attracts the attention of visitors.
 ??  ?? A cashierles­s convenienc­e store at the fair features state-of-the-art internet technologi­es and offers an innovative shopping experience.
A cashierles­s convenienc­e store at the fair features state-of-the-art internet technologi­es and offers an innovative shopping experience.

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