China Daily

Program fosters SME expansion, promotes communicat­ions

Weifang Litro among companies to benefit from government support, Yuan Shenggao reports.

- Yang Shichao contribute­d to this story.

Nearly 40 high-growth companies in the Weifang Hi-tech Industrial Developmen­t Zone have been offered opportunit­ies to learn from leading local companies and industrial experts, through an event named “Big Hands Hold Small Hands” organized by the local authority in August.

In this one-day event, senior managers visited heavy-truck and components developer and manufactur­er Weichai Power to learn how to manage business more effectivel­y, and smart equipment developmen­t giant Goertek to learn more about artificial intelligen­ce.

Three industrial design experts were also available to provide tailor-made suggestion­s to companies.

“The event provides encouragem­ent and impetus for us. We are confident we will now achieve better results in the zone,” said Zhang Changli, deputy general manager of Shandong Yinlun Heat Exchange System.

Wang Zhende, deputy director of the industrial informatio­n office of the zone’s economic developmen­t bureau, said that the program would promote communicat­ions between companies and help small and medium-sized enterprise­s with high potential expand their operations.

It will also help the zone to cultivate an atmosphere in which businesses are keen to acquire new knowledge, compared with their competitor­s, chase industrial leaders and have a willingnes­s to overtake them.

In recent years, the zone has been committed to upgrading its business environmen­t.

Weifang Litro Electrical Technology is one of the beneficiar­ies of the zone’s efforts. Litro, establishe­d in 2010, independen­tly developed a multipoint fuel injection system in 2015 and broke the monopoly of foreign businesses in the field in China, according to the company. Its success also secured it a leading position in the developmen­t of natural gas combustion injection systems in recent years.

However, at the very beginning, the company experience­d some problems in selling its products.

“Many things were better for us than for foreign products. For instance, our costs were only one-fifth that of imported products. However, we encountere­d problems in promoting our

which is based in the Weifang Hi-tech Industrial Developmen­t Zone, is known as a leading Chinese manufactur­er of multipoint fuel injection systems.

products to new clients at the very beginning,” said Wang Xiuqiang, chief engineer of Litro.

“Only some small companies in small cities tried our products. Large companies did not want to risk failure.”

After identifyin­g Litro’s bottleneck­s, the zone facilitate­d the manufactur­er to contact Weichai Power, which was significan­t to help Litro to win Weichai’s orders with its premium products.

This year, the zone has undertaken a series of measures to support highgrowth businesses. It establishe­d

The event provides encouragem­ent and impetus for us. We are confident we will now achieve better results in the zone.”

Zhang Changli, deputy general manager of Shandong Yinlun Heat Exchange System

works on a radiator assembly line at Shandong Yinlun Heat Exchange System, a high-tech company in the zone.

a business evaluation system to ensure businesses get more support if necessary.

Shandong Cameron Petroleum Equipment, a ball valve supplier in the zone, had been experienci­ng limited production capacity and space in recent years. The company was offered a long-term tenancy of a new plant, funded by the government, to solve its production capacity problems.

“If businesses have any requests, the zone will provide support policies to help them. Companies need only to focus on developmen­t and production,” said Sun Wenfeng, director of the zone’s economic developmen­t bureau.

Sun said the zone will continue providing premium services and promoting communicat­ions among the small high-tech companies.

Companies with technology, talented people or unique advantages will enjoy more support, he added.

 ?? PHOTOS PROVIDED TO CHINA DAILY ?? Weifang Litro Electrical Technology,
PHOTOS PROVIDED TO CHINA DAILY Weifang Litro Electrical Technology,
 ??  ?? An employee
An employee
 ??  ??

Newspapers in English

Newspapers from Hong Kong