China Daily

Qingdao vows to become a top wedding destinatio­n

- By YUAN SHENGGAO

The 2018 Qingdao Wedding Culture Week received a warm reception from industry insiders and happy couples alike during its sixday show in China’s sailing city from Oct 16.

Hosted by Qingdao’s tourism developmen­t committee, the Shinan district government, Qingdao Tourist Group and the Qingdao associatio­n for its wedding industry, the event was held at the city’s landmark Olympic Sailing Center.

The event this year emphasized driving the developmen­t of Qingdao’s fashion economy and popularizi­ng the coastal city as an ideal destinatio­n for weddings.

Qingdao’s Shinan district, renowned for its beautiful bays and coastline, scenic areas and extravagan­t architectu­re, attracts thousands of tourists each year.

In recent years, leveraging its fashion economy and tourism industry, the government of Shinan district has been devoted to strengthen­ing its wedding industry brand and improving the quality of its wedding services in the hope of attracting customers from home and abroad.

The 2018 Qingdao Wedding Industry Summit Dialogue was held on the afternoon of Oct 16, and attracted internatio­nal wedding industry experts including famous photograph­ers — Rocco Ancora and Roger Tan — as well as top Chinese banquet designers Cai Shang and wedding planning company CEO Han Shuo. The experts shared their thoughts on the current trends in wedding photograph­y and wedding design, as well as their suggestion­s for the future of Qingdao’s wedding industry.

According to organizers, Shinan district will harness the momentum gained from the event to promote deeper integratio­n of its wedding tourism industry and fashion economy from an internatio­nal perspectiv­e.

It will also introduce a number of internatio­nally and domestical­ly renowned enterprise­s, institutio­ns and profession­als in the relative industries.

The event also featured a catwalk show for high-end internatio­nal wedding dress brands, a folk wedding customs exhibition, and a fashion show with 99 couples taking part, as well as matchmakin­g and dating activities.

 ?? DONG ZHIGANG / FOR CHINA DAILY ?? The 2018 Qingdao Wedding Culture Week, a highlight event that aims to boost fashion tourism and the local wedding industry, kicks off on Oct 16.
DONG ZHIGANG / FOR CHINA DAILY The 2018 Qingdao Wedding Culture Week, a highlight event that aims to boost fashion tourism and the local wedding industry, kicks off on Oct 16.
 ?? JIANG SHUQIAN / FOR CHINA DAILY ?? Around 1,000 couples are granted a “Happiness Passport” — a coupon offering discount for a wedding ceremony and album.
JIANG SHUQIAN / FOR CHINA DAILY Around 1,000 couples are granted a “Happiness Passport” — a coupon offering discount for a wedding ceremony and album.
 ?? DONG ZHIGANG / FOR CHINA DAILY ?? An instrument­al performanc­e at the closing ceremony of the 2018 Qingdao Wedding Culture Week on Oct 20.
DONG ZHIGANG / FOR CHINA DAILY An instrument­al performanc­e at the closing ceremony of the 2018 Qingdao Wedding Culture Week on Oct 20.

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