Travelers with a taste for luxury boost national tourism industry
BEIJING — China’s tourism sector is seeing a vibrant change in consumption patterns, with tourists preferring to spend more money on quality experiences, a report said.
According to the report, jointly released by Hilton Worldwide Holdings and global measurement and data analytics company Nielsen, 82 percent of the 1,000 respondents said they are willing to pay for a more luxurious travel experience.
Compared with the past few years, the report found that Chinese tourists would like to explore local customs and people, seeking unique and cultural experiences.
Comfort is the first and foremost demand of Chinese tourists, as they believe that travel mirrors their lifestyle and attitude, the report said.
In addition, when choosing a hotel, some people look for “refreshing” experiences, some favor hotels decorated with local culture and others simply want their living needs met.
According to the consumer mentality assessment of Chinese tourists in the report, the data is not based on age and ranking of cities. This shows that Chinese tourists’ emerging pursuit toward quality lifestyles is based on social values.
The tourism industry is becoming a new growth engine boosted by increased income and China’s efforts to shift its economy to a growth model that draws strength from consumption and services.
National tourism revenue rose 10.5 percent year-on-year to 5.97 trillion yuan ($891.35 billion) in 2018.