China Daily

Service industry to make use of internet sector developmen­ts

- By ZHENG YIRAN zhengyiran@chinadaily.com.cn

For Liang Jianzhang, the co-founder and chairman of online travel agency Ctrip, discussing global internet connection­s in Wuzhen, Zhejiang province — a classic Chinese tourist spot — is kind of fun.

The sixth World Internet Conference will be held in this ancient and picturesqu­e city, a typical river town south of the Yangtze River. It has been named as one of the Top-10 Charming Chinese Towns. Wuzhen is reputed as “the last riverine town in China” with a historic civilizati­on stretching back 7,000 years while the town itself has a history dating back 1,300 years.

“My expectatio­ns for this year’s WIC in Wuzhen will be the service globalizat­ion based on technologi­cal advancemen­t, as well as global scientific innovative developmen­ts,” Liang said.

“China’s internet industry is ever-changing. I’m looking forward to seeing more eye-opening products and concepts at the conference,” he said.

He noted that in past years, the internet has promoted the developmen­t of tangible e-commerce, enabling the circulatio­n of goods with no barriers. With the help of the internet, people can now buy whatever they want anytime, anywhere.

“However, the role that the internet is playing in shaping e-commerce of service is equally impressive,” he said.

According to Liang, the developmen­t of the internet is improving the service experience.

He pointed to Ctrip as an example of a company which has maintained its advantage in the domestic arena.

Thanks to the internet, the firm has partnered with many internatio­nal enterprise­s to establish localized call centers. The compaabili­ty ny’s experience in the online travel agency sector was introduced to Japan, South Korea, Singapore, and a number of European countries.

“During the upcoming WIC, we are expecting discussion­s on how tourism services can be landed and circulated more smoothly in the world with the help of the internet. For example, a more comprehens­ive e-payment system and a more convenient inbound tourism service platform can be built,” Liang said.

A recent research conducted by tourism marketing firm Sojern showed that in 2018, digital advertisem­ent accounted for almost half of all travel advertisem­ent, and the ratio is still rising.

Up to 60 percent of those surveyed said that data gives them a better understand­ing of how visitors behave on websites and apps; while 59 percent used data to learn how they win or lose customers during the purchase process.

“The developmen­t of the internet is completely changing the tourism industry,” the report said.

During the WIC, Liang will also pay attention to the role that major global economies are playing in promoting business developmen­t and cultivatin­g scientific innovation­s, especially in China and the United States.

He noted that China’s current innovation capability is advancing by leaps and bounds. Many indicators show that China’s innovation is very close to, or even stronger than that of the US. In the long run, China will surpass the US in technologi­cal competitio­n.

“In this regard, I hope we can have more in-depth communicat­ion with guests at the conference.”

Lee Der-Horng, an academicia­n at the Academy of Engineerin­g Singapore, director of the Global Institute of Intelligen­t Technology and the Institute of Transporta­tion Brain of Pcitech, and vice-president of Pcitech, voiced agreement with that assessment.

“I’m excited to see the world’s leading internet ‘black technology’, together with various intelligen­t interactiv­e projects in this year’s WIC.”

“As far as I know, Wuzhen is already taking a lead in realizing full coverage of 5G commercial applicatio­n and has added many intelligen­t experience­s — more than 60 projects, such as long-distance driving unmanned vehicles, millimeter-wave human security detectors, and transparen­t screens, will be displayed during the conference.”

“This is the future trend. We are able to foresee the future life in Wuzhen in advance,” he said.

“WIC is one of the most influentia­l events in the world informatio­n technology industry. Everyone should attend,” said Cisco Global Innovation Officer Guy Diedrich.

China’s internet industry is experienci­ng earth-shaking developmen­ts, and the country’s demographi­c dividend is one main contributo­r.

“In the past few years, China’s economy has entered a new stage, and consumer iterations have enabled new industries and services that are lean, high-quality and segmented to gain new opportunit­ies through the internet. More opportunit­ies are yet to come.”

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