Masks made creative
Fashionistas put best face forward in time of pandemic
NEW YORK — In the weeks since the coronavirus pandemic put the world into a tailspin, the humble face mask has evolved into a fashion statement.
Now available in a myriad of styles and patterns, the ubiquitous facial covering has quickly replaced the T-shirt as the coolest way for nearly anyone — from firefighters and National Basketball Association fans to punk rockers and cat lovers — to tell the world about what they love.
“People are getting creative with these masks. I love the individuality,” said Johnny Pisano, a touring musician who has added masks to a line of T-shirts he sells online to his fans. His masks feature an image of Pisano performing his signature stage move — leaping into a split while playing bass guitar.
In the United States, 55 percent of adults reported wearing masks out in public, according to an ABC/Ipsos survey released on April 10.
They are now mandatory in many US grocery stores, doctors’ clinics and wine shops, and many are following official orders to wear a mask when they leave home and cannot maintain social distancing to avoid disease spread.
The Custom Shop in Glastonbury, Connecticut, a drapery and upholstery workroom shut down by the pandemic, is helping to fill the new demand by using its fabrics to make masks.
Requests have come in for flamepatterned fabrics for firefighters, lighthouses for nearby Lighthouse Surgery Center, and kittens for cat lovers, said shop manager Jose Moncada.
Even the NBA and Women’s
National Basketball Association have begun selling cloth face coverings sporting logos from all 30 men’s teams and all 12 women’s teams for $15, promising proceeds will benefit Feeding America in the United States and Second Harvest in Canada.
If the mask rule stretches into the fall fashion season in New York, the pandemic epicenter as well as the nation’s trend-setting capital, some commentators expect coronavirus couture to go entirely black, a color favored by the city’s arbiters of taste.
Others predict the hottest masks in these unpredictable times will restore the idea that bright is beautiful, catching looks with flowery fabrics, python skins and trendy logos.
“It’s a little power moment. Masks are going to be that powerful health accessory that adds to your total look,” said Avril Graham, executive fashion and beauty editor at Harper’s Bazaar.
“You might even be having evening, glamorous masks made to accessorize a gown or cocktail dress. Because there will be social distancing for months to come.”