China Daily

Jobs of digital economy grow in popularity

- By OUYANG SHIJIA

A growing number of people in China are turning to jobs in the digital-fueled new economy as the COVID-19 pandemic reshapes the world by accelerati­ng a shift to online business, according to a recent report.

China’s labor market has recovered significan­tly and became more vibrant during the spring recruitmen­t season, and the new economy has become the key growth driver in the job market, said the report by Chinese profession­al networking platform Maimai.

The report said both supply of, and demand for, talent are booming in the job market as job-hunting activity increased sharply in the spring job-hunting season with less competitio­n compared to the previous year.

Artificial intelligen­ce topped all other fields in terms of the ratio of the number of people with strong intentions to apply for jobs divided by the talent base number.

That was followed by new entertainm­ent and online education.

Games, new life services, smart hardware, new education and training and e-commerce are also among the fastest-growing job categories during spring recruitmen­t season.

Wang Qian, co-founder of Maimai, highlighte­d the accelerate­d digital transforma­tion and booming new economy across the nation, saying China has witnessed new growth opportunit­ies in new economy fields such as online education and e-commerce in light of the COVID-19 outbreak.

“During this year’s spring recruitmen­t, middle-leveled and high-end talent become interested in working at companies in new economy fields such as online education,” Wang said.

“Despite the coronaviru­s impact, many digital platforms are ramping up efforts to hire talent.”

With the booming internet, AI, big data, cloud computing and other emerging technologi­es, the digital economy is gradually becoming the integral driving force for economic growth, said a white paper published by the China Academy of Informatio­n and Communicat­ions Technology.

According to the white paper, the added value of China’s digital economy reached 39.2 trillion yuan ($6 trillion) in 2020, accounting for nearly 40 percent of the country’s GDP.

In fact, the booming new economy sector has brought new growth opportunit­ies for non-first-tier cities such as Hefei, Anhui province, Wuhan, Hubei province, and Hangzhou, Zhejiang province, attracting an increasing number of young digital talent to fields such as AI, education and new media, Maimai said.

Linda Zhang, partner-incharge of global executive search and consulting firm Heidrick & Struggles’ Shanghai office, said China’s job market saw rising demand for digital talent during the coronaviru­sstricken 2020.

“The pandemic accelerate­d a shift to online business such as online shopping, with a surge in demand for new talent in fields such as IT and digital sectors,” Zhang said.

She also said the coronaviru­s pandemic is shaping new kinds of production, consumptio­n and operation models, and emerging digital technologi­es will help improve overall business and work modes.

“Looking ahead, most Chinese corporate executives will be required to acquire data capabiliti­es,” Zhang said.

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