Chinese automakers carve niche for themselves in Egypt

CAIRO — Chinese cars have a great future in Egypt, which now depends mainly on China, whether for cars or buses, said Khaled Geyushi, vice-chairman of Egypt’s Geyushi Automotive Industry.

Geyushi said in a recent interview that “what distinguishes Chinese cars in Egypt is that their quality has greatly increased and their prices are reasonable”.

The Egyptian auto businessman said his company has been working with several Chinese partners for seven years, including Yutong, Zhongtong and others, assembling their buses in Egypt.

“The quality of Chinese cars is high, and their agents and service centers in the Egyptian market are strong,” said Geyushi.

The market for Chinese cars has grown stronger in the Egyptian market through their partnership with renowned local agents such as Mansour Automotive Group for MG and Abou Ghaly Motors for Geely, he said.

“I see that the future of Chinese cars in Egypt is promising,” the Egyptian businessman said.

Established in 1944, Geyushi has become one of Egypt’s leading automotive companies, with an

I see that the future of Chinese cars in Egypt is promising.”

advanced manufacturing facility in Egypt that produces about 5,000 buses annually, including Chinese brands.

In light of the distinguished relations between Egypt and China, Geyushi recommended the establishment of an automobile industrial complex in Egypt to manufacture Chinese cars and their components and export them.

“I believe that in the coming period, Chinese cars should be locally manufactured in Egypt,” he said, explaining that the North African country has the necessary manpower and energy at low prices, as well as free trade agreements with European and African countries.

Manufacturing Chinese vehicles in Egypt will help with technology localization and employment in Egypt, he said.

A report by the Automotive Marketing Information Council shows that China’s Chery, MG and BYD were among the top ten car brands sold in Egypt in the first 10 months of 2023.

“I recommend that Chinese automobile companies in Egypt spend more on publicity, marketing and service centers to achieve further growth,” Geyushi said.

“Generally, I believe that in the coming few years, Chinese cars will be much more popular in the Egyptian market,” he said.

Khaled Geyushi, vice-chairman of Egypt’s Geyushi Automotive Industry

SUI XIANKAI / XINHUA New SUV models of Jetour Auto, a Chinese motor vehicle maker, are shown at their launch ceremony, at Giza Pyramids in Giza, Egypt, on Aug 8.